Senior Manager, Account-Based Experience – ABX

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with marketing and sales leadership to implement and expand Sanity's enterprise ABX initiatives, transforming GTM priorities into tailored account experiences that drive pipeline and enhance revenue.

• Conduct weekly account pod meetings with AEs and SDRs to synchronize on priority accounts, engagement insights, campaign activities, and recommended next steps, ensuring a cohesive and personalized experience throughout the buying journey.

• Design, launch, and optimize 1:few and 1:many ABX programs across various channels such as events, digital platforms, direct mail, email, paid advertisements, and gifting, while continuously testing and refining performance metrics.

• Create account segmentation, industry-specific campaigns, personalized landing pages, and strategies for engaging buying committees that deliver relevant experiences at scale, thereby enhancing account conversion rates.

• Monitor ABX effectiveness in terms of account engagement, pipeline influence, opportunity progression, and revenue impact. Utilize data and insights to perpetually enhance targeting, personalization, and overall program performance.

⛳️ Requirements

• Over 6 years of experience in B2B marketing, including a minimum of 3 years dedicated to building and executing ABM or ABX programs aimed at enterprise accounts within a developer tools, SaaS, or technical platform organization.

• Proven success in generating pipeline and influencing revenue through account-based initiatives.

• Experienced in supporting complex buying groups, navigating lengthy sales cycles, and closely collaborating with sales teams to foster coordinated account engagement and opportunity advancement.

• In-depth knowledge of account-based marketing platforms and supporting technologies, such as Demandbase, Salesforce, intent data providers, and related marketing technology tools.

• Proficient in developing audience segmentation frameworks, industry-specific campaigns, personalized content experiences, and account-based engagement programs that scale effectively across enterprise accounts.

• Comfortable in constructing measurement frameworks, analyzing performance data, and leveraging insights to refine programs and enhance outcomes.

• Highly organized with the ability to juggle multiple stakeholders, priorities, and campaigns simultaneously while upholding a high standard for execution.

🏝️ Benefits

• A highly-skilled, inspiring, and supportive team

• Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth

• A global, multi-culturally diverse group of colleagues and customers

• Comprehensive health plans and perks

• A healthy work-life balance that accommodates individual and family needs

• Competitive stock options program and location-based salary