Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist users in discovering, adopting, and continuously deriving value from Wistia’s video and webinar platform.

• Take ownership of the strategy and implementation of 1:many and 1:few lifecycle programs, primarily utilizing email.

• Promote product adoption, feature awareness, and readiness for cross-sell/purchase among trial and customer audiences.

• Create and enhance trigger-based, behavior-driven email programs.

• Analyze the customer database to uncover underserved segments, under-engaged users, and unexplored lifecycle opportunities.

• Design a customer delight program that rewards customers and transforms them into brand advocates.

• Collaborate with the Content team to identify gaps and shape the content roadmap.

• Integrate lifecycle email with events, webinars, product marketing, launches, and feature releases.

• Work alongside Marketing Operations on HubSpot strategy and architecture.

• Utilize AI tools to enhance the sophistication, output, segmentation, and experimentation of email programs.

• Define and monitor KPIs related to adoption, engagement, and readiness for cross-selling.

• Convert customer-behavior data into actionable recommendations for broader marketing investments.

• Collaborate with Content, Growth Marketing, Growth Product, Marketing Operations, and Customer Success teams.

⛳️ Requirements

• Over 9 years of experience in email and lifecycle marketing within a B2B SaaS environment.

• Proven track record of owning marketing strategy and program outcomes, beyond mere execution.

• Hands-on approach as an individual contributor.

• Significant practical experience with AI tools in content generation, segmentation logic, and experimentation.

• Extensive expertise in HubSpot, encompassing segmentation, automation workflows, dynamic content, and program-level architecture.

• Capability to co-manage HubSpot in partnership with a Marketing Operations colleague.

• Strong cross-functional influencing skills with teams in Content, Events, Webinars, Product Marketing, and Growth Product.

• Ability to build consensus and achieve results without direct authority.

• Authentic commitment to user advocacy.

• Strong analytical skills focused on funnel and engagement data.

• Experience with lifecycle programs aimed at adoption and engagement.

• Understanding of leveraging email to cultivate product habits and strengthen customer relationships.

• Experience with product-led growth (PLG) strategies is a significant advantage.

🏝️ Benefits

• Employee stock options

• 401k with a 3% company contribution, regardless of personal contributions

• Roth 401k option available

• Fully covered healthcare, dental, and vision insurance premiums, including family plans

• Pre-tax FSA and Dependent Care Account options

• 16 weeks of paid parental leave

• Flexible Time Off policy

• Annual professional development stipend for courses, conferences, and more

• New hire bonus to enhance home office setup

• Discount on pet insurance