Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Alabama, +20 more states.

📋 Description

• Develop lifecycle marketing strategies, customer journeys, and campaigns aimed at attracting providers, increasing patient signups and completed sessions, and activating commercial partnerships.

• Conduct thorough testing and refinement of all campaign components — subject lines, messaging, timing, segmentation, and CTAs — to consistently enhance open rates, click-through rates, conversion rates, and other critical performance metrics.

• Conceptualize, write, and refine engaging, brand-consistent copy for lifecycle communications that resonates with providers, individuals seeking mental health support, and commercial partners.

• Collaborate directly with Product and Engineering teams to define, implement, and troubleshoot the customer data and event tracking infrastructure that supports lifecycle campaigns.

• Outline event schemas and address data structure discrepancies between various systems (e.g., CRM, webhook, and ESP integrations).

• Determine the appropriate architecture — API-based event tracking vs. native integrations — for dependable, scalable campaign triggers.

• Expertly manage and leverage our marketing automation platform (extensive hands-on experience with Iterable or HubSpot, or similar platforms such as Braze or Customer.io, is required).

• Employ advanced templating logic (e.g., Handlebars or other similar conditional templating languages) to create dynamic campaigns.

• Resolve platform-specific field resolution and data-binding challenges.

• Create, QA, and deploy responsive, dynamic email and SMS templates utilizing HTML/CSS and conditional templating logic.

• Guarantee accurate rendering, including handling null/missing data and fallback states.

• Ensure consistent display across various devices and email/SMS clients.

• Monitor, analyze, and report on campaign performance.

• Utilize performance insights to enhance journeys and campaigns, and provide actionable recommendations for future strategies.

• Regularly present results and insights to stakeholders.

• Evaluate and assist in scaling our marketing technology infrastructure as the platform expands.

• Assess CDP/ESP tooling and data pipeline requirements (e.g., BigQuery).

• Ensure compliance with applicable requirements (e.g., HIPAA) as systems and processes develop.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 6-9 years of experience in lifecycle marketing, CRM management, or email marketing, ideally within a high-growth tech or healthcare/wellness context.

• Proven expertise in driving measurable conversions.

• Hands-on, advanced experience with a contemporary marketing automation platform — preferably Iterable or HubSpot — including template logic, event-triggered campaigns, and API-level troubleshooting.

• Familiarity with event tracking and data infrastructure; comfortable collaborating with Engineering on API-based event tracking, webhook architecture, and addressing data structure discrepancies between marketing and product systems.

• Strong strategic thinking and copywriting abilities, capable of translating complex concepts into clear, engaging, and persuasive messaging.

• Proficient in setting up and analyzing A/B and multivariate tests.

• Proficiency in HTML/CSS and conditional/templating logic (e.g., Handlebars, Liquid, or similar) for constructing dynamic, data-driven templates.

• Exceptional analytical skills and the capability to leverage data (e.g., Mixpanel, BI tools, Excel) to inform decision-making.

🏝️ Benefits

• Competitive salary and stock options (allowing you to share in the company’s success).

• Fully-covered medical and dental premiums for you and your family, along with optional insurance options.

• Complimentary, generous Tava mental health benefit — naturally!

• Monthly HSA contributions for eligible enrolled employees.

• Generous PTO and paid holidays.

• Paid parental leave.

• 401(k) retirement plan.

• Weekly company-sponsored lunch via DoorDash and a personal DashPass subscription.

• Opportunity to make a significant impact at a high-growth, mission-driven organization.