Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Colorado, +6 more states.

📋 Description

• Take ownership of the onX Hunt lifecycle conversion funnel, focusing on D7 and D30 conversions, free-to-paid upgrades, and reactivating lapsed users.

• Utilize Amplitude to extract insights, formulate hypotheses, and implement propensity models along with behavioral segmentation.

• Conduct rapid lifecycle experiments through email, push notifications, and in-app messaging using Braze.

• Create clear A/B tests, holdout tests, or validation tests and document the outcomes.

• Expand personalized messaging and collaborate with product, engineering, and BI teams to define personalization events and attributes.

• Analyze experiments and convey results, caveats, and null outcomes to stakeholders and leadership.

• Work together with finance, brand and growth marketing, and Hunt creative teams to ensure alignment of programs with revenue objectives.

• Develop creative briefs and lightweight assets using Figma.

• Leverage Claude and similar AI tools to automate the production and analysis of campaigns.

• Integrate AI-powered workflows and experimentation into daily responsibilities.

• Guide junior lifecycle marketers and uphold shared testing standards.

• Report directly to the Manager of Growth and Lifecycle Marketing.

⛳️ Requirements

• A minimum of eight (8) years of experience in lifecycle, CRM, retention, or growth marketing is required, particularly in consumer subscription or mobile app sectors.

• A Bachelor's degree in Marketing, Business, or an equivalent field is essential.

• Proven track record in designing, executing, analyzing, and documenting A/B tests that yield measurable improvements in conversion or retention rates.

• Strong grasp of user behavior and capability to derive insights using Amplitude or similar product analytics tools.

• Familiarity with propensity models and predictive targeting is necessary.

• Proficient with Braze or a similar CRM platform, Amplitude, Figma, and Claude or comparable AI tools.

• Demonstrated expertise in utilizing AI to create scalable skills and workflows.

• Ability to independently analyze and interpret analytics and experimentation results.

• A keen interest in exploring new technologies, especially AI.

• Capability to embody onX's Company Values.

• Permanent authorization to work in the US is required as a condition of employment.

• Willingness to travel quarterly for several days to a corporate office or other strategic onX locations.

• Familiarity with hunting culture or a passion for hunting and the outdoors is an advantage but not mandatory.

• Experience with Liquid templating or similar technologies is a plus.

• Background in collaborating with data science teams to implement propensity or churn models is advantageous.

• Experience in optimizing trial-based subscription funnels and paywalls is a bonus.

🏝️ Benefits

• Annual bonus of 10% contingent on company performance.

• Grant of common share options following a vesting schedule.

• Comprehensive health benefits, including a medical plan with no monthly cost.

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.

• 401k matching at 100% for the first 3% saved and 50% for amounts saved from 3-5%.

• Company-wide outdoor adventures and perks in the outdoor industry.

• Annual “Get Out, Get Active” funds provided.

• Flexible time away package which includes PTO, STO, VTO, and paid holidays.

• Opportunities for professional growth.