Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the complete lifecycle marketing strategy throughout the customer journey, which includes acquisition, onboarding, retention, win-back, and cross-selling.

• Create and prioritize testing roadmaps for email, SMS, and push notification channels.

• Convert overarching marketing goals into campaign plans that are specific to channels and audiences within a multi-brand, multi-location framework.

• Design and uphold customer segmentation structures.

• Construct and oversee mutually exclusive test groups for A/B and multivariate testing.

• Collaborate with data and analytics teams to establish and enhance audience models.

• Manage suppression logic and ensure list hygiene.

• Create, quality assurance, and execute multi-channel lifecycle campaigns and automated journeys.

• Oversee the campaign calendar and schedule for around 160 brands and locations.

• Act as the primary owner and administrator of Braze.

• Uphold email deliverability best practices and monitor sender reputation.

• Administer data governance and maintain customer data hygiene across various systems.

• Design and implement A/B and multivariate tests.

• Define and monitor key lifecycle KPIs.

• Develop ongoing performance reports and summaries suitable for leadership review.

• Maintain a repository for test-and-learn initiatives.

• Collaborate with marketing, creative, operations, and legal teams.

• Serve as a subject-matter expert in lifecycle marketing and provide mentorship.

⛳️ Requirements

• Over 10 years of experience in lifecycle, CRM, or retention marketing.

• Preferably, experience in multi-location, franchise, or portfolio-brand settings.

• Strong focus on revenue and growth.

• Solid understanding of email deliverability principles and authentication standards.

• Demonstrated experience in designing and analyzing A/B and multivariate tests with statistical rigor.

• Hands-on experience with marketing automation platforms, particularly Braze and Segment.

• Possess operational empathy and a collaborative mindset.

• Comfortable working within a centralized strategy while executing at a decentralized, location-based level.

• Strong execution skills and ability to follow through on tasks.

🏝️ Benefits

• Health, vision, dental, long & short-term disability, and life insurance.

• A startup mentality company with stable funding.

• 401k matching.

• Discounts on pet care.

• Flexible Time Off policy.

• Opportunities for career advancement within a network of like-minded professionals.