Senior Lifecycle Marketing Manager – AI Technology

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Define and spearhead the lifecycle marketing strategy throughout critical phases of the customer journey, encompassing onboarding, activation, retention, and re-engagement.

• Strategize and execute integrated campaigns across email, in-product messaging, push notifications, and various customer communication channels.

• Formulate audience segmentation and personalization strategies by analyzing customer behavior, needs, and product engagement data.

• Design customer journeys that enable users to comprehend, adopt, and effectively utilize AI-powered products and features.

• Collaborate with product, brand, content, and creative teams to produce clear, compelling, and consistent marketing communications.

• Work closely with data and analytics teams to uncover opportunities, assess campaign performance, and derive customer insights.

• Establish lifecycle marketing objectives and success metrics, including activation, engagement, retention, and conversion rates.

• Conduct experiments and refine campaigns, messaging, timing, and customer journeys based on outcomes.

• Oversee campaign planning, execution, and delivery, ensuring communications are accurate, timely, and synchronized with product launches.

• Partner with CRM and marketing operations teams to enhance campaign processes, automation, and marketing technology capabilities.

• Ensure customer communications adhere to relevant privacy regulations, consent preferences, and internal brand standards.

• Present campaign results, customer insights, and recommendations to stakeholders and senior leadership.

• Stay informed about lifecycle marketing practices, AI technology advancements, and shifts in customer expectations.

⛳️ Requirements

• Extensive experience in lifecycle marketing, CRM marketing, growth marketing, or a related discipline.

• Proven track record in developing and implementing customer lifecycle strategies for technology products or digital services.

• Strong comprehension of customer journeys, segmentation, personalization, and marketing automation.

• Experience in planning campaigns across email, in-product messaging, and push notifications.

• Capability to leverage customer and campaign data to identify opportunities, assess performance, and guide decision-making.

• Background in designing or managing experiments and utilizing findings to enhance marketing effectiveness.

• Exceptional project management skills, with the capacity to juggle multiple campaigns and priorities.

• Excellent written communication abilities, with a knack for making complex technology accessible and engaging.

• Confidence in collaborating with cross-functional teams, including product, data, creative, and marketing operations.

• Strong analytical, problem-solving, and decision-making skills.

• Detail-oriented with a customer-centric approach to marketing.

• Familiarity with CRM, customer engagement, or marketing automation platforms is a plus.

• Experience in marketing AI products or emerging technologies is advantageous.

• Knowledge of privacy regulations and consent-based marketing practices is a plus.

• Proficient in English, both written and spoken.

🏝️ Benefits

• Opportunity to influence lifecycle marketing for AI-powered products and services.

• Collaborative environment working with marketing, product, data, and creative teams.

• Significant involvement in enhancing customer adoption, engagement, and retention.

• Professional growth in a fast-paced technology sector.

• International and multidisciplinary working atmosphere.