Senior Lifecycle, Customer Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Lifecycle & Funnel Optimization: Develop and sustain comprehensive funnel visibility, overseeing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Take ownership of the Lead to MQL conversion KPI from start to finish.

• Campaign Architecture: Establish and allocate the campaign roadmap for the execution team, ensuring a smooth handoff operating rhythm with detailed briefs, success metrics, and a review timetable.

• Email & Nurture Strategy: Create and implement sophisticated nurture programs that onboard new leads, re-engage dormant accounts, follow up post-events, and provide industry-specific content tailored to our distinct target audiences.

• Customer Marketing & Expansion: Develop and enhance FMX's customer marketing program, which includes advocacy, referrals, customer speakers, case studies, and engagement on review platforms (G2, Capterra, Software Advice).

• Pipeline Motion: Collaborate with CS and Product Marketing to establish the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications.

• CRM & Marketing Automation: Utilize Marketo and CRM platforms to design programs, oversee lead scoring QA alongside RevOps, and adjust campaign triggers quarterly.

• Reporting & Analytics: Develop the metrics framework for lifecycle marketing KPIs, linking them to pipeline and revenue. Produce a recurring state-of-funnel report for marketing and sales leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• 5–7 years of B2B SaaS marketing experience, with a minimum of 3+ years managing lifecycle, demand, or customer marketing programs from beginning to end.

• Profound, hands-on expertise with Marketo, including the capacity to design programs, debug smart lists, and collaborate effectively with RevOps.

• Regular use of AI in your daily activities (creative production, analysis, briefs, automation) to enhance team productivity, with the ability to demonstrate it live.

• Proven success in managing funnel KPIs (Lead → MQL → SAL → Opp) and achieving measurable conversion improvements.

• Strong project management capabilities and a self-motivated attitude with the ability to navigate ambiguity, prioritize tasks, and deliver results without waiting for a predefined roadmap.

• Experience in establishing or scaling customer marketing, advocacy programs, and ongoing vertical-specific webinars.

• Familiarity with Demandbase, Salesforce, Qualified, or vertical SaaS marketing (particularly K-12, Higher Ed, or government) is advantageous.

• Experience in expansion or NRR-focused marketing at a growth-stage company is a plus.

• Alignment with our core values: Teamwork, Excellence, and Integrity.

🏝️ Benefits

• 100% company-covered health, dental, vision, long and short term disability, and life insurance.

• Work from home: At FMX, we prioritize remote work, but you’re welcome to use our office as needed. We hold one company-wide event annually to foster face-to-face connections and build trust with your colleagues. When in the office, enjoy complimentary snacks, beverages, and an office kegerator.

• Home office stipend: We provide all necessary tools for your job (company-sponsored laptop, headset, etc.). Additionally, we offer up to $500 to assist with equipment, furniture, and accessories. You will also receive $60/month to support your home internet connection.

• Generous PTO and UTO (unplanned time off) policies: If you’re unwell, why should that impact your vacation time?

• Flexible Schedule: We offer a flexible schedule to accommodate personal appointments, such as doctor or dentist visits, provided that performance expectations and project timelines are met.

• Casual Dress Code: Feel free to dress casually; jeans and tees are welcome!

• Collaborative Culture: Enjoy a supportive environment and a close-knit team: We're a group of dedicated, friendly individuals who take collaboration, transparency, continuous improvement, and work/life balance seriously.