Creator, Influencer Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Facilitate the comprehensive execution of influencer and creator marketing campaigns, encompassing creator outreach, communications, negotiations, contracting, briefing, and ongoing campaign oversight.

• Oversee multiple campaigns concurrently.

• Cultivate and manage relationships with a network of over 50 influencers/creators across various campaigns.

• Monitor campaign timelines, deliverables, approvals, and key milestones.

• Proactively identify potential challenges and communicate risks or delays to senior team members.

• Craft campaign briefs, creator guidelines, messaging frameworks, and other related materials.

• Evaluate creator content for adherence to campaign strategy, brand guidelines, messaging, and FTC disclosure requirements.

• Provide constructive feedback to creators and internal teams, with final content approval managed by senior team members.

• Introduce innovative ideas and emerging creator trends into campaign planning and execution.

• Establish and nurture influencer and creator relationships.

• Facilitate the growth and development of the creator network.

• Assess and select creators based on campaign goals, audience relevance, content quality, and performance metrics.

• Ensure accurate maintenance of creator information, campaign records, and relationship histories.

• Support influencer campaign reporting and performance analysis.

• Develop and maintain data-entry templates, tracking documents, and reporting procedures.

• Analyze campaign data to uncover trends, insights, learnings, and opportunities for optimization.

• Assist in the preparation of contracts and associated documentation.

• Guarantee that campaign records and deliverables are precise, complete, and up-to-date.

• Collaborate with Creative, Paid Media, SEO, and other internal teams.

• Engage in internal and client meetings; share campaign updates, recommendations, and ideas.

• Contribute to strategic discussions and translate client objectives into creator marketing initiatives.

• Act as an internal resource for influencer marketing platforms and tools.

• Help establish best practices and efficient workflows for campaign management.

• Train and assist new team members in influencer marketing tools and processes.

• Offer guidance and mentorship to Coordinators and Associate Managers.

⛳️ Requirements

• 3–5 years of relevant professional experience in influencer marketing, creator marketing, social media marketing, account management, or a similar field.

• Practical experience in managing influencer or creator marketing campaigns.

• Strong comprehension of the influencer marketing lifecycle, from creator identification and outreach to content delivery, reporting, and campaign closure.

• Demonstrated ability to communicate clearly and effectively with creators, clients, and internal stakeholders.

• Excellent organizational and project management skills, with the capacity to handle multiple campaigns, deadlines, and creator relationships concurrently.

• Familiarity with influencer marketing platforms, campaign management tools, and reporting systems.

• Strong attention to detail and capability to proactively identify and address campaign issues.

• Knowledge of influencer disclosure requirements, including FTC guidelines and best practices.

• Comfortable participating in meetings, presenting ideas, and contributing to campaign strategies.

• Enthusiasm for social media, creator culture, emerging platforms, and evolving trends in influencer marketing.

• Hands-on experience with tools such as CreatorIQ, Traackr, Aspire, GRIN, or similar platforms.

• Prior experience in an agency environment.

• Experience collaborating with Paid Media, SEO, Creative, and Strategy teams.

• Experience managing extensive creator programs or overseeing 50+ creators across multiple campaigns.

• A Bachelor's degree in Marketing, Communications, Public Relations, or a related discipline.

• Experience mentoring or training junior team members.

• Must reside in Latin America, as indicated by the required application query about the candidate's current location.

🏝️ Benefits

• 100% Remote Work

• Highly Competitive USD Pay

• Paid Time Off

• Work with Autonomy

• Collaborate with Leading American Companies

• Engagement activities and a culture that prioritizes well-being and work-life balance

• Access to a diverse, global network of professionals

• Work alongside skilled, experienced professionals