Senior Influencer Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Aftershoot's global influencer and creator marketing strategy from start to finish, focusing primarily on the US market.

• Manage and allocate the annual creator budget, justify investments, phase out underperforming initiatives, and expand successful efforts.

• Establish and nurture partnerships with creators on platforms like YouTube, Instagram, and TikTok.

• Transition from one-off sponsored posts to ongoing partnerships, ambassador roles, and long-term creator collaborations.

• Develop measurement systems for attribution and incrementality, including cost per trial and paid conversion per creator.

• Negotiate rates, deliverables, exclusivity agreements, usage rights, and whitelisting terms.

• Provide briefings for creators, manage timelines, and ensure timely content delivery.

• Recruit, manage, and mentor 2–3 Influencer Marketing Executives.

• Work collaboratively with Growth, Content, Product Marketing, and Design teams.

• Organize and execute creator activities around Black Friday and significant product launches.

• Investigate opportunities in affiliate marketing, community engagement, events, and podcast partnerships.

⛳️ Requirements

• 5–8 years of experience in influencer, creator, or partnership marketing.

• A minimum of 2 years in a strategic role rather than just executing campaigns.

• Hands-on experience managing a substantial creator budget.

• Proven track record working with US or international creators.

• Ability to operate effectively across different time zones.

• Excellent proficiency in spoken and written English.

• Strong negotiation skills.

• Comfort with analyzing campaign performance and return on investment.

• Familiarity with creator and affiliate platforms such as GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, or PartnerStack.

• Proactive mindset with experience in testing campaigns in market.

🏝️ Benefits

• Complete ownership of a function from day one, including a seven-figure budget and no existing playbook to follow.

• Direct access to leadership and significant influence over Aftershoot's growth trajectory.

• A global community of creators in a category that people are genuinely enthusiastic about.

• The opportunity to build a team around you as the program expands.