Influencer Marketing Team Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of influencer marketing for a new product from the outset, developing it into the Influencer function for United Tech.

• Convert creators and communities into targeted traffic and sign-ups across platforms such as Instagram, TikTok, Facebook, Reddit, and Quora.

• Build and oversee a team of 2–3 individuals, including an SMM Manager, Influencer/Outreach Manager, and Community Manager.

• Identify influencers, creators, and communities through methods such as manual searches, referrals, analytics tools, and local agencies.

• Maintain a comprehensive database of contacts and placements.

• Evaluate audience compatibility based on GEO and language, actual reach, engagement levels, comment quality, and indicators of fake activity.

• Negotiate pricing, test and package placements, and timelines with creators, managers, and agencies.

• Create briefs, scripts, and key messages that include calls to action directing users to the website.

• Execute direct ad integrations and content seeding across platforms like Instagram, TikTok, Facebook, Reddit, and Quora.

• Manage the product’s social media channels effectively.

• Oversee agreements, content usage rights, payments, publication schedules, and delivery control.

• Collaborate with the analytics team to set up click and lead tracking using UTM tags, links, and events.

• Analyze traffic quality, conversion rates, and cost per result; test hypotheses, repeat successful placements, and adjust budgets accordingly.

• Compile regular budget and results reports, providing conclusions and plans for the upcoming cycle.

⛳️ Requirements

• A minimum of 1 year of experience encompassing the complete influencer marketing cycle: search, vetting, negotiations, briefing, agreements, payments, publication, and analysis.

• Proven cases of driving traffic, sign-ups, or other targeted actions, detailing your personal contributions, budget management, and results achieved.

• Practical experience with ad integrations and short-form video content on Instagram and/or TikTok, Reddit, Quora, and similar platforms.

• Ability to adapt influencer marketing strategies to alternative channels.

• Proficient in manual searches and influencer discovery, utilizing analytics tools, including audience checks and indicators of fake activity.

• Confident in negotiating prices, testing and repeating placements, and working directly with creators and through intermediaries.

• Capable of independently managing budgets, multiple placements, and deadlines while tracking everything using Excel/Google Sheets or a CRM system.

• Strong understanding of UTM tags, web analytics, conversion metrics, and cost per lead, as well as the limitations of attribution.

• Proficiency in English at B2 level or higher.

• Additional language skills for negotiating with local creators, managers, and agencies would be advantageous.

• Experience in the dating niche would be a plus.

🏝️ Benefits

• 20 paid vacation days, 15 sick days, and 6 extra days off for family-related events.

• Up to 10 additional days off for public holidays.

• Full medical insurance coverage.

• Reimbursement for sports and equipment expenses.

• Team-building events, corporate gifts, and stylish merchandise.

• Financial and legal support services.

• Maternity Recovery Support Allowance.

• Position retention and support for individuals who join the Armed Forces of Ukraine.

• Engagement in social initiatives that support Ukraine.

• Option to work from our Kyiv hub or remotely with a flexible schedule.

• Provision of modern equipment or depreciation for personal tools.

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking space.

• Performance-focused reviews and Individual Development Plans (IDPs).

• Reimbursement for professional courses and English language classes.

• Access to a corporate library, participation in a book club, and knowledge-sharing events.

• Investment in contemporary AI tools and training to utilize them effectively.