Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of influencer and creator marketing initiatives from start to finish.

• Develop a content creator-driven performance and branding channel for the Lotto Scanner app across TikTok, Instagram, and YouTube.

• Conduct research, identify, and negotiate fees with appropriate influencers and content creators.

• Craft targeted briefs and evaluate all content for brand safety, alignment, and performance metrics.

• Oversee the complete process from initial outreach and agreement finalization through to launch and final reporting.

• Track key performance indicators, including reach, engagement, installs, and cost per acquisition (CPA).

• Collaborate with Social Media, Creative, Performance/Media, and Brand teams.

• Ensure adherence to advertising disclosure regulations and the German State Treaty on Gambling.

• Develop a sustainable creator pipeline along with a robust partner network in the DACH market.

• Manage ongoing influencer campaigns.

• Establish a systematic approach for sourcing, briefing, content evaluation, and performance monitoring.

• Showcase and enhance efficiency through customer acquisition cost (CAC) and measurable added value.

• Scale successful campaign formats while discontinuing those that underperform.

⛳️ Requirements

• Several years of expertise in influencer and creator marketing focused on B2C products or consumer goods.

• Demonstrated success in delivering creator campaigns with a strong emphasis on measurable performance results.

• Significant experience in influencer sourcing, selection, and fee negotiations.

• Exceptional skills in briefing, content direction, and creative leadership for creators.

• Comprehensive knowledge of Instagram, TikTok, and YouTube platforms.

• Confident in working with performance-related KPIs such as CPA, engagement, and reach.

• Fluent in German (C1/C2), with strong negotiation capabilities.

• Proficient in English.

• 3 to 6 years of experience in influencer and creator marketing.

• Proven track record in a B2C or consumer environment is crucial.

• Solid understanding of the German and/or DACH creator landscape.

• Bachelor’s degree or equivalent practical experience.

• Experience in regulated industries, app growth, paid influencer campaigns, and user-generated content (UGC) is advantageous.

🏝️ Benefits

• Competitive salary.

• Flexible working hours based on trust.

• 30 days of annual leave.

• 2 additional public holidays (December 24 and December 31).

• Generous professional development budget.

• Unique team events.

• Innovative benefits program.

• Open, honest, and direct communication.

• Quarterly feedback meetings.

• MacBook, headphones, and additional equipment.

• Modern and inspiring work environment in Berlin or Konstanz on Lake Constance.

• One professional development day each month.

• Buddy program.