Senior Growth Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the growth strategy for a range of high-growth DTC brands.

• Create tailored growth roadmaps for clients that encompass paid media, creative, influencers, offers, funnels, and conversion optimization.

• Recognize and prioritize initiatives that enhance revenue, customer acquisition, profitability, and scalability.

• Develop quarterly growth plans that include measurable targets and outcomes.

• Manage client performance, retention, and overall portfolio growth.

• Analyze commercial metrics and translate performance data into strategic decisions.

• Lead cross-functional growth teams that include paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.

• Conduct weekly growth meetings focused on performance, decision-making, accountability, and addressing blockers.

• Establish and implement testing pipelines across creative, paid media, offers, landing pages, funnels, and creator-led acquisition strategies.

• Collaborate with creative, paid media, influencer, and creator teams to enhance performance and scale successful tests.

• Act as a strategic partner to founders, executives, and senior marketing leaders.

• Provide weekly updates and lead monthly and quarterly business reviews.

• Share successful strategies, patterns, and insights across Advantage HQ.

⛳️ Requirements

• A minimum of 5 years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a related field.

• Proven history of owning growth outcomes for significant DTC or consumer brand portfolios.

• Strong grasp of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization.

• Experience managing substantial advertising budgets and making commercially significant decisions.

• Ability to analyze performance data and translate it into actionable strategic initiatives.

• Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period.

• Proven experience leading cross-functional teams or pods in a dynamic environment.

• Confidence in collaborating directly with founders, executives, and senior client stakeholders.

• A track record of retaining and expanding client relationships through strong strategic thinking and execution.

• Excellent written and verbal communication abilities.

• High level of ownership, urgency, judgment, and personal accountability.

• Experience with high-growth DTC brands in sectors such as beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce.

• Experience in integrating paid media, creative, influencer marketing, CRO, and offer strategy into a cohesive growth plan.

• Familiarity with AI, automation, and modern analytics tools to enhance decision-making and operational efficiency.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and growth.

• Flexible work arrangements and a collaborative work environment.