Senior Growth Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the communication strategy for trial users, pinpointing opportunities to enhance conversion through innovative messaging and lifecycle campaigns.

• Create, implement, and analyze A/B tests across email platforms (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), consistently challenging the status quo to determine what optimizes user experience.

• Leverage tools such as Amplitude and Power BI to analyze results, uncover insights, and refine strategies, demonstrating strong data skills and the ability to make data-driven decisions.

• Collaborate closely with Product, UX, Marketing, and Customer Experience teams to ensure trial experiences are aligned with broader go-to-market strategies, delivering a seamless user experience.

• Introduce innovative concepts, whether it involves an in-product onboarding flow, a data-informed email sequence, or a segmentation strategy, by embracing bold ideas and calculated risks.

⛳️ Requirements

• Demonstrated experience in product, growth, or lifecycle marketing, ideally within a SaaS or PLG environment.

• Proven history of facilitating trial-to-paid conversion through experimentation and lifecycle strategies.

• Practical experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI.

• Strong analytical abilities with a demonstrated capacity to use data to drive significant initiatives, along with a curiosity to explore new concepts, test hypotheses, and learn from data.

• Exceptional communication and collaboration skills, capable of fostering alignment with cross-functional teams.

• Strong problem-solving abilities and a proactive, self-starter mindset.

• Proficient in AI tools that support growth marketing, experimentation, and data analysis.

🏝️ Benefits

• High-growth, collaborative environment with inclusive teams.

• Remote-first culture.

• Competitive compensation.

• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days.

• Parental leave.

• Comprehensive health coverage, including dependents.

• Home office setup support.

• LastPass Families free account for up to 5 members.

• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.

• Peer-to-peer recognition through Motivosity.

• Employee Assistance Program for well-being support.

• Remote work stipend to support your home office needs.

• Short-Term or Remote-Centric Work Arrangements for added flexibility.