Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategic direction, testing priorities, and upcoming actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to the scheduled meetings.

• Convert performance metrics into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Recognize and address potential risks and opportunities within accounts.

• Develop, launch, and refine Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and formulate structured testing strategies.

• Write direct-response advertising copy and video sales letter scripts tailored for financial services audiences.

• Create compelling hooks, angles, offers, and messaging variations for testing purposes.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel-related challenges.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts while leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance objectives while ensuring client retention.

• Exceptional direct-response copywriting capabilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates in the upper compensation range must show hands-on experience in creating and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels; demonstrable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.