Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Manage the paid media budget across various platforms, including Google, Meta, TikTok, YouTube, and others; plan, initiate, and optimize each campaign.

• Target drivers based on market, platform, and vehicle interest.

• Adjust spending weekly towards markets, channels, and vehicle categories that show the lowest cost per driver activation.

• Increase organic sign-ups through technical SEO, city-specific landing pages, and content ranking strategies.

• Oversee Google Business Profiles for all locations.

• Enhance the journey from ad click to application, approval, vehicle pickup, and repeat rentals.

• Conduct A/B testing on landing pages, offers, and sign-up forms.

• Collaborate with operations on lead follow-up, retention, and referral campaigns, ensuring alignment of spending with fleet availability.

• Develop and execute go-to-market strategies for each new city, covering pre-launch waitlists to launch-week initiatives.

• Establish and maintain conversion tracking, attribution, and dashboards utilizing GA4, Google Tag Manager, ad pixels, and CRM systems.

• Provide weekly reports to leadership detailing spending, leads, cost per lead, cost per activated driver, return on ad spend, and influenced revenue.

• Supervise agencies, freelancers, and vendors as necessary.

• Independently create campaigns, tracking systems, and reports as the current marketing team, with plans to build and lead a team in the future.

⛳️ Requirements

• A minimum of 6 years in performance or growth marketing.

• At least 3 years of direct management of a paid media budget exceeding $50,000 per month.

• Hands-on experience with Google Ads and Meta Ads; responsible for building and optimizing campaigns personally.

• Demonstrated success in reducing cost per lead or acquisition, with detailed results available for discussion.

• Familiarity with technical and local SEO practices.

• Strong analytical skills, including proficiency in GA4, Google Tag Manager, conversion tracking, and spreadsheet analysis.

• Experience managing marketing efforts across multiple cities or regions.

• Ability to communicate clearly and directly with executives; comfortable taking direction and providing data-driven feedback.

• Background in rideshare, gig economy, mobility, auto rental, or similar local two-sided marketplaces (preferred).

• Experience in recruiting gig or hourly workers via paid channels (preferred).

• Bilingual (English/Spanish) or experience marketing to multilingual audiences (preferred).

• Familiarity with lifecycle tools (HubSpot, Braze, Klaviyo, or similar) and SMS marketing (preferred).

• Experience launching new markets from the ground up (preferred).

• Capability to sit and utilize standard desktop computing equipment for extended periods.

• Manual dexterity required for operating a typical desktop computing workstation.

• Ability to communicate verbally and in writing via email, Google Meet, and Slack.

• Capacity to lift and carry up to 15 pounds, if necessary.

🏝️ Benefits

• Insurance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit).

• Maintenance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit).

• Reasonable accommodations available for qualified individuals with disabilities.