Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Facilitate the implementation of comprehensive, multi-channel marketing campaigns designed to enhance upselling, cross-selling, and revenue growth within the current customer base.

• Assist in overseeing the complete execution of campaigns, from initial intake to launch, which includes audience segmentation, coordination of assets, quality assurance, deployment, and performance tracking/reporting.

• Keep campaign calendars up to date and ensure that initiatives are delivered punctually and in alignment with business objectives.

• Work collaboratively with marketing channel leaders, product, operations, and sales teams to ensure that campaigns support business goals.

• Collaborate with content and creative teams to develop messaging and visuals that effectively engage customers.

• Manage campaign assets, messaging, and launch requirements across various stakeholders.

• Serve as a primary point of contact for campaign execution and operational support.

• Assist in customer segmentation and targeting to ensure campaigns are personalized and relevant to the intended audience.

• Recognize trends and opportunities for optimization based on campaign performance and customer behavior data.

• Track campaign performance and provide optimization recommendations to enhance results.

• Remain informed about industry trends and best practices to continually enhance campaign effectiveness.

⛳️ Requirements

• A bachelor's degree in marketing, business, or a related field.

• 3-5 years of marketing experience, with a focus on customer marketing, demand generation, or lifecycle campaigns.

• Proven experience in supporting end-to-end campaign execution, including message development, creative coordination, and performance tracking.

• Capability to work collaboratively across functions, engaging with product, sales, operations, and demand generation teams.

• Strong analytical abilities and comfort with using data to guide campaign decisions and performance reporting.

• Excellent written and verbal communication skills, with the ability to contribute to engaging messaging and content.

• Strong organizational and project management skills, capable of managing multiple tasks at once.

• A self-motivated individual who can work both independently and as part of a collaborative team.

• A passion for customer-centric marketing and delivering outstanding customer experiences.

🏝️ Benefits

• Flexible time off alongside numerous learning and development opportunities to advance your career.

• Comprehensive onboarding process, leadership training for Titans at all levels, and various programs and events.

• Recognition of great work through Bonusly, peer-nominated awards, and additional incentives.

• Company-sponsored medical, dental, and vision coverage for you and your dependents, RSP matching, and an employee assistance program.

• Parental leave and support, up to $20,000 in adoption reimbursement, on-demand maternity support through Maven Maternity, free breast milk shipping via Maven Milk, financial planning tools, and more.