Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in California, +8 more states.

📋 Description

• Assist in the implementation of comprehensive, multi-channel marketing campaigns aimed at driving upsell, cross-sell, and revenue enhancement within the existing customer base.

• Support the management of end-to-end campaign execution, from initial intake to launch, including audience segmentation, asset coordination, quality assurance, deployment, and performance tracking/reporting.

• Oversee campaign calendars to ensure timely delivery of initiatives that align with business priorities.

• Collaborate with marketing channel owners, product teams, operations, and sales to ensure campaign alignment with business objectives.

• Work in partnership with content and creative teams to develop messaging and visuals that engage customers effectively.

• Coordinate campaign assets, messaging, and launch requirements among various stakeholders.

• Serve as a primary point of contact for campaign execution and operational support.

• Assist in customer segmentation and targeting to ensure campaigns are tailored and relevant to the audience.

• Identify trends and opportunities for optimization based on campaign performance and customer behavior data.

• Track campaign performance and provide optimization recommendations to enhance results.

• Stay updated on industry trends and best practices to consistently improve campaign effectiveness.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline.

• 3-5 years of marketing experience, with a background in customer marketing, demand generation, or lifecycle campaigns.

• Proven experience in supporting end-to-end campaign execution, including messaging development, creative coordination, and performance analysis.

• Ability to collaborate effectively across functions, working with product, sales, operations, and demand generation teams.

• Strong analytical skills and comfort in utilizing data to guide campaign decisions and performance reporting.

• Excellent written and verbal communication abilities, with a knack for contributing to engaging messaging and content.

• Strong organizational and project management skills, capable of handling multiple tasks concurrently.

• Self-motivated individual who can work both independently and collaboratively within a team environment.

• Enthusiasm for customer-centric marketing and a commitment to delivering outstanding customer experiences.

🏝️ Benefits

• Flexible time off along with numerous opportunities for learning and development to advance your career.

• Company-sponsored medical, dental, and vision insurance (with 100% employer-paid options and 90% coverage for dependents).

• Flexible Spending Account (FSA) and Health Savings Account (HSA), 401k matching, and telehealth services including One Medical memberships.

• Parental leave and support, up to $20k for fertility services (i.e., IUI and IVF), surrogacy, and adoption reimbursement.

• On-demand maternity support through Maven Maternity, complimentary breast milk shipping via Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.