Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and oversee all paid media channels from start to finish: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft, with CTV/Pinterest prioritized for growth.

• Develop and manage our automation and reporting framework utilizing Claude AI and the Google Ads API, transitioning from manual analysis to scalable, intelligent workflows.

• Align expenditure with provider capacity on a market-by-market basis, collaborating with Operations to ensure that paid demand corresponds with therapist availability.

• Optimize the entire patient journey (not solely cost per booking but also cost per confirmed appointment).

• Oversee all tracking infrastructure while ensuring compliance with HIPAA regulations.

• Guide and instruct freelance creative teams on video and static ad assets, ensuring that creative materials are consistently tested, updated, and optimized for performance.

• Design and implement structured A/B tests across various channels, audiences, creatives, and landing pages to foster continuous improvement.

• Manage geo-level budget pacing, bidding strategies, and campaign architecture across a high-volume, multi-location account system.

• Conduct weekly performance reporting and offer strategic insights to marketing leadership.

• Gradually introduce CTV/programmatic testing as the primary program stabilizes.

⛳️ Requirements

• Over 10 years of practical experience in paid media management.

• Proficient in Google Ads, Meta Ads, and Microsoft Ads.

• Experience in developing strategies and executing them effectively.

• Background in healthcare, health services, patient/consumer acquisition, or another regulated industry is highly advantageous.

• Familiarity with API-based automation or AI tools is a significant plus.

• Experience managing multi-location or geo-targeted campaigns at scale.

• Knowledge of programmatic, CTV, or paid Pinterest advertising.

🏝️ Benefits

• An exceptional team culture.

• Opportunities for professional development and career advancement.

• 401K plan with a 3% employer match.

• Comprehensive healthcare, dental, vision, and life insurance benefits.

• Paid time off and paid holidays.

• Professional Employee Assistance Program (EAP) for team members and their households.

• Additional coverage options available, including Short Term Disability, Long Term Disability, and Group Accident Insurance.