Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a smarter and more efficient demand engine by designing and implementing a comprehensive strategy that promotes sustainable growth.

• Take ownership of and optimize the complete customer lifecycle, from initial awareness and acquisition through to customer activation, retention, and expansion.

• Create and execute campaigns based on personas and use cases that directly address the distinct needs of potential customers.

• Plan and oversee targeted marketing initiatives for our current customer base to boost product adoption, generate upsell/cross-sell opportunities, and foster brand advocates.

• Utilize AI to improve every aspect of the funnel, enhancing segmentation and targeting, expediting campaign production and testing, and optimizing lead nurturing and reporting.

• Establish and manage an advanced email marketing system for both prospects and customers, incorporating AI-driven nurture programs and campaigns that increase revenue.

• Promote a culture of ongoing, data-informed enhancement by continuously analyzing campaign performance, user behavior, and cohort data to uncover optimization opportunities throughout the entire lifecycle.

• Work closely with the Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a seamless customer experience and strong alignment on growth initiatives.

⛳️ Requirements

• A "player-coach" mentality. You are comfortable both formulating high-level growth strategies and actively executing campaigns, analyzing data in GA4, and generating reports in Salesforce.

• Over 5 years of experience in demand generation, growth marketing, or performance marketing, ideally within the cybersecurity or enterprise SaaS sectors.

• A bachelor's degree in Marketing, Business, Communications, or a related discipline.

• An authentically AI-first marketer. You are highly performance-driven and possess hands-on experience with AI tools that significantly enhance segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurturing, reporting, and funnel optimization.

• Experience in marketing to technical audiences such as CTI, SOC, and OSINT professionals. You know how to craft persuasive messages that resonate with their unique needs and challenges.

• A demonstrated record of building and scaling effective full-funnel marketing programs that have significantly influenced lead generation as well as customer retention and expansion (LTV).

• In-depth, practical knowledge of the current B2B marketing technology stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a comparable marketing automation platform).

• A relentless "test-and-learn" attitude and a high level of comfort operating in a fast-paced, dynamic environment.

• A strong analytical and data-driven mindset. You have a passion for marketing attribution and cohort analysis, using data to inform and justify decision-making.

🏝️ Benefits

• Medical

• Dental

• Vision

• Flexible PTO

• A 401k program

• Stock options