Senior Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the design of offers and programs, focusing on eligibility criteria, pricing/ask structures, positioning, sequencing, and channel orchestration, while promoting a systematic test-and-learn roadmap with incrementality assessment.

• Collaborate with Planned Giving stakeholders to enhance marketing strategies and vendor execution aimed at expanding the Planned Giving pipeline through direct response initiatives, including management of agency relationships.

• Seamlessly integrate Planned Giving into various segments and communications.

• Create and incorporate a donor journey map along with donor insights, potentially utilizing market or donor research.

• Embed extensions into lifecycle journeys by collaborating with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams to incorporate prompts, content, and decision-making at critical moments and channels.

• Collaborate with the Senior Channel Campaign Manager to oversee the execution of Sponsorship extension and Planned Giving cross-sell initiatives, covering annual planning, audience strategy, market/donor research, creative strategy, production timelines, and vendor/agency management.

• Establish and manage an experimentation roadmap for extensions (including offer, creative, audience, timing, and channel mix), partnering with Analytics to design experiments, define control groups, and evaluate incrementality, ROI, and long-term retention impact.

• Define and track performance metrics for extensions (such as incremental revenue versus control, average gift/LTV increase, retention impact, response rate, average gift, and ROI) and convert insights into prioritized and scaled enhancements.

• Collaborate with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to ensure donor trust, aligned communication, and operational readiness for all extension and planned giving initiatives.

• Engage collaboratively with team members when designated to work as part of a team.

• Stay informed about corporate goals, objectives, organizational announcements, and activities. Adhere to and reference organizational policies and procedures, seeking clarification when necessary.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

• 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or similar roles with responsibility for revenue and retention results.

• Proven experience managing direct mail programs (including strategy, segmentation, testing, production timelines, and vendor/agency management).

• Strong background in experimentation and measurement, particularly incrementality testing, cohort/funnel analysis, and effectively communicating performance insights to stakeholders.

• Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort in partnering on compliant communication regarding gift options and messaging targeted at the senior donor market.

• Work Authorization: Must be authorized to work in the U.S.A for any employer.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Competitive salary with performance-based bonuses.

• Generous paid time off and holidays.

• Opportunities for professional development and training.

• A collaborative and supportive work environment.