Senior Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of user acquisition and explore new avenues for growth.

• Identify the sources for the next 10,000 traders and implement experiments to validate those sources.

• Discover, evaluate, and expand acquisition channels such as SEO, lifecycle emails, paid social media, YouTube creators, and finance influencers.

• Develop a creator program focused on traders. This includes sourcing, negotiating, briefing, and assessing creators.

• Establish an SEO program from the ground up, incorporating keyword strategy, comparison content, educational hubs, and link-building initiatives.

• Manage the user journey through email, push notifications, and in-app communications from waitlist to initial deposit, ensuring long-term retention.

• Launch and refine paid acquisition channels when regulatory conditions and customer acquisition cost permit.

• Set growth metrics, create dashboards, and maintain a disciplined approach to experimentation.

⛳️ Requirements

• Minimum of 2 years of experience in growth or performance marketing, preferably in the crypto, consumer fintech, or trading sectors.

• Extensive knowledge in at least two growth channels.

• A true self-starter with a zero-to-one mindset.

• Strong sense of initiative with complete ownership of tasks.

• Highly analytical and proficient in utilizing tools such as GA4, Amplitude, Mixpanel, and attribution platforms.

• Excellent writing skills to produce ad copy, landing pages, creator briefs, and email campaigns independently.

• Capable of functioning as both an operator and a builder.

• Familiar with cryptocurrency or actively involved in trading.

🏝️ Benefits

• Work remotely.

• Enjoy flexible working hours.

• Access to professional development opportunities.