Senior Growth Marketer

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of performance channels (Google Ads, LinkedIn Ads, Meta) from strategy to budget management, collaborating closely with an agency for large-scale execution.

• Conduct ongoing experiments across landing pages, funnels, and forms — consistently testing and documenting outcomes to enable GTM Engineering to leverage these insights in the future.

• Utilize AI tools such as Claude, Clay, Cursor or Lovable, n8n or Make on a daily basis to enhance efficiency beyond that of a standard performance team. While GTM Engineering manages the infrastructure, you will be the adept user identifying future development opportunities.

• Convert spending and conversion metrics into clear insights on effective strategies, swiftly adjusting direction when necessary.

• Employ a performance-driven approach to our US expansion, broadening your responsibilities as the channels you oversee demonstrate their effectiveness.

⛳️ Requirements

• 4–6 years of experience in performance marketing/growth within B2B SaaS, with direct responsibility for a budget and measurable targets for which you were accountable.

• Practical experience with Google Ads, LinkedIn Ads, and Meta — you have personally built and managed campaigns, rather than solely briefing agencies.

• Proven track record in conversion rate optimization (CRO): you continuously conduct experiments and can articulate what modifications were made, what results were achieved, and the lessons learned, even when tests did not yield success.

• Proficient in using HubSpot, GA4, and Google Tag Manager — capable of independently setting up and troubleshooting conversion tracking.

• Regular and practical utilization of AI tools — Claude, Clay, Cursor or Lovable, n8n or Make — as a fundamental component of your workflow, rather than as a sporadic experiment. While GTM Engineering manages the infrastructure, you should be a skilled and effective user of it.

• Proficiency in German is required.

🏝️ Benefits

• At doinstruct, you will have the opportunity to fully utilize your skills and actively contribute to shaping and scaling our startup.

• We prioritize a positive working atmosphere, maximum transparency, open communication at all levels, and support for your personal and professional growth.