Senior Growth Manager, Paid Search

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Campaign Management: Oversee paid search campaigns across prominent platforms including Google Ads, Microsoft Advertising, and Apple Search Ads.

• Global User Acquisition: Propel the growth of our user base on a global scale for both web and app, concentrating on delivering high-quality, high-volume expansion while maximizing return on investment.

• Advanced Strategy Development: Design and execute innovative paid search strategies and operational models at scale, launching new product lines through thorough research and implementation.

• Cross-Functional Collaboration: Collaborate closely with data science and SEO teams to ensure that marketing strategies are cohesive and aligned with overall business objectives.

• Operational Excellence: Enhance large-scale, complex operations by employing industry-leading paid search methodologies, tools, and platforms to achieve exceptional performance.

• Budget Management: Actively manage budget distribution and pacing across campaigns to guarantee optimal ROI and the successful achievement of key performance indicators.

• Performance Optimization: Refine creative assets and boost conversion rates by improving landing pages, ad copy, keywords, and target audiences.

• Market Intelligence: Maintain awareness of industry trends, search engine updates, and changing financial user behaviors to keep campaigns competitive and effective.

• Competitive Analysis: Execute comprehensive competitive analysis and benchmarking to uncover market opportunities and gaps within the financial sector, adjusting strategies as necessary.

• Data-Driven Decision Making: Collaborate with data and analytics teams to create dashboards, analyze performance metrics, and pinpoint opportunities, ensuring strategic decisions are based on actionable insights.

• Stakeholder Reporting: Prepare and deliver clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

⛳️ Requirements

• Educational Background: A degree in Marketing, Business, Finance, or a related field.

• Hands-On Experience: At least 5 years of professional experience in hands-on paid search marketing, with a proven record in driving growth for web and app.

• Industry Advantage: Previous experience in Finance or Tech is an advantage.

• Platform Use: Demonstrated extensive expertise in Google Ads and Apple Search Ads, along with a proven ability to scale campaigns globally.

• Innovation Mindset: A clear passion for innovation, continuous learning, and striving for excellence within the paid search domain.

• Analytical Mindset: Strong analytical skills, with the capability to effectively interpret data and convert insights into actionable strategies.

• Financial Management: Proven ability to manage substantial budgets across various channels and platforms to meet ambitious growth targets.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.