Senior Growth Manager, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete strategy, execution, and optimization of paid search channels (Google, YouTube, etc.), ensuring a smooth process from beginning to end, with an emphasis on driving performance and meeting growth objectives.

• Oversee media buying, bidding strategies, budget distribution, and pacing to achieve ROAS, CPA, and revenue targets.

• Manage all elements of campaign and ad trafficking, including quality assurance, launching, reporting, and in-depth analysis.

• Serve as the internal resource for paid search execution; handle campaign setup, tracking, A/B testing, and reporting.

• Control the management of product feeds for both paid search and social media requirements, ensuring high-quality images and adherence to best practices for titles and images.

• Guarantee the correct operation and accuracy of the pixel for reliable data tracking and analysis.

• Possess a comprehensive understanding of campaign data, delving deeper than surface-level analysis to reveal specific insights, trends, and new optimization opportunities to inform more strategic decisions and enhancements.

• Lead the testing of new strategies to remain at the forefront of industry trends and maximize ROI.

• Work alongside the growth team to plan and implement Haus tests.

• Create and apply advanced reporting frameworks to monitor campaign performance, supplying actionable recommendations for enhancements.

• Employ a data-driven methodology to evaluate key performance metrics, optimizing channel ROI and overall campaign success.

• Be responsible for daily performance monitoring, pacing, and budgets to meet iROAS, CAC, and new customer objectives.

• Regularly provide updates on paid search performance to key partners; translate intricate data into actionable insights for future campaigns.

• Collaborate with internal teams such as Creative, Brand, and Retention to enhance campaign performance through targeted strategies, creative direction, and optimization methods (particularly regarding DemandGen).

⛳️ Requirements

• 5-7 years of experience in paid search and/or paid social, eCommerce, or DTC brands.

• Demonstrated history of enhancing paid media profitability.

• Practical experience managing Google Ads, Google Shopping/Merchant Center, and YouTube.

• Strong analytical capabilities with the talent to convert data into actionable insights.

• Experience handling larger budgets and intricate account structures.

• Comfortable adopting a test-and-learn mindset in a dynamic environment.

• Familiarity with data tools such as Omni, Looker, GA4, Northbeam, or similar platforms.

• Solid understanding of product feed management and optimizing shopping campaigns.

• Experience with Amazon is an advantage.

🏝️ Benefits

• Equity: We have faith in our product and the limitless potential of our business. Your contribution is essential to Caraway’s success, and we believe you should be rewarded accordingly.

• 401k: A 3% company match to assist you in planning for your future.

• Benefits: Comprehensive medical, dental, and vision coverage options with generous employer contributions, along with access to FSA/HSA/Dependent Care FSAs.

• Parental Leave: Up to 12 weeks of fully paid parental leave, based on tenure, and access to additional fertility care services through KindBody.

• A Setup that works for you: From MacBook to PC, we have you covered. Let us know your preference, and we will equip your home office!

• Elevate your Workspace: Annual reimbursements to enhance your workspace, from standing desks to desktop plants, we have you covered!

• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy the flexibility when you need it most.

• Coworking Reimbursement: Need a change from your home environment? Monthly reimbursements for you to work from anywhere, whether it’s a day pass or a monthly membership; the choice is yours!

• Events + Swag: Connection is a priority (even in our entirely remote environment). We host monthly virtual events, company-wide offsites, and plenty of opportunities for new Caraway merchandise!

• Leveling Up with Caraway: Along with exciting opportunities and exposure in your daily tasks, we provide annual reimbursements to full-time employees to support their professional development goals!

• #AwayFromCaraway: We believe that healthy, happy individuals perform better. We offer unlimited PTO in addition to our 11+ paid holidays and quarterly wellness days.

• Wellness Reimbursement: Monthly reimbursements to help you maintain your well-being. From meal services to gym memberships and monthly massages, we want our team to have the flexibility to define wellness on their terms.

• Employee Discount: We offer an employee discount on all Caraway Home products so you can continue to enhance your kitchen and home life too!

• Home Upgrade(s): Complimentary products upon joining, along with ongoing opportunities to expand your Caraway Home collection.