Senior Growth & Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead initiatives to enhance and elevate our marketing platform through innovative experiments.

• Manage the complete lifecycle marketing program for our contributor community.

• Conduct experiments involving creative elements, branding, value propositions, and messaging for all worker profiles.

• Oversee the design, copywriting, segmentation, and performance evaluation of all email marketing campaigns.

• Utilize your UX/UI expertise to create communications that are both intuitive and enjoyable.

• Develop and implement strategies to re-engage inactive contributors.

• Collaborate with the wider marketing and product teams on positioning, messaging, and market entry strategies.

• Coordinate closely with product, operations, and growth teams to align on initiatives, guide the roadmap, and ensure that lifecycle interactions reflect ongoing developments across the platform.

⛳️ Requirements

• Strong proficiency in data analysis and interpretation.

• Expertise in lifecycle marketing strategies.

• Mastery in email marketing techniques.

• Background in UX/UI or a strong design perspective.

• Outstanding writing skills.

• Versatility in product marketing.

• Ability to thrive in ambiguous situations.

• Proactive ownership mindset.

• Senior-level professional experience.

🏝️ Benefits

• Opportunities for professional development.