Senior Growth Consultant – CRM

This is a fully remote position, open to applicants in Spain.

📋 Description

• Serve as the main senior contact for client stakeholders.

• Perform comprehensive audits of CRM configurations, including taxonomy, event organization, API integrations, custom attributes, and webhook processes.

• Utilize Braze's personalization and automation features, such as custom events, real-time triggers, Liquid logic, and dynamic content.

• Strategize and implement complete lifecycle marketing approaches across email, push notifications, in-app messaging, and SMS.

• Execute extensive campaigns for significant content launches and live events.

• Collaborate with Creative, Retention, Martech, and CRM Operations teams on both Phiture's and clients' sides.

• Validate event instrumentation, user segmentation logic, CRM workflows, APIs, and marketing data pipelines.

• Create and execute A/B and multivariate testing across various channels.

• Analyze retention and engagement key performance indicators (KPIs) and cohort behaviors using Amplitude, Mixpanel, or Looker.

• Convert performance insights into actionable recommendations for internal teams and clients.

• Mentor and support freelance or junior resources assigned to the account.

• Provide coverage for a senior consultant on the flagship HBO Max account during maternity leave.

⛳️ Requirements

• Over 5 years of practical experience in CRM, lifecycle marketing, or marketing automation.

• Extensive, hands-on knowledge of Braze, including API utilization, Liquid logic, webhook configurations, custom events/attributes, and sophisticated campaign architecture.

• Experience in conducting technical audits and collaborating with client product/data teams on taxonomy, tracking plans, and event schemas.

• Strong data literacy, including the ability to query and interpret data, create dashboards, and translate insights into recommendations using Amplitude, Mixpanel, Looker, or Tableau.

• Demonstrated ability to independently manage senior-level client relationships.

• Thorough understanding of retention and engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization strategies.

• Proficient in HTML for messaging templates and resolving cross-device layout challenges.

• Exceptional client communication skills and confidence in leading client workshops, meetings, and audits independently.

• Fluent in English, both verbal and written.

• Available to begin mid-November to early December.

• Open to a fixed-term engagement of approximately 5–6 months.

🏝️ Benefits

• Unlimited remote work within your home country (EMEA), along with the option to work internationally for up to 90 days each year.

• Up to 30 days of paid vacation yearly, plus additional days for special occasions (country-specific).

• Quarterly bonus scheme tied to collective success.

• Complimentary, confidential mental health support from licensed therapists through Oliva.

• €1,000 annual budget for personal growth.

• 10 dedicated learning hours each month.

• Flexible working hours.

• A flexible, pet-friendly workspace at Phiture's Berlin headquarters.

• Regular team-building activities.

• Annual all-expenses-paid company retreat.

• Customized career roadmap and development plan.

• Monthly cash allowance for remote work expenses related to home workspace or internet costs.

• Branded Phiture merchandise and a MacBook provided from day one.

• Gifts for birthdays, anniversaries, and seasonal celebrations.