Senior Growth Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain Braze attributes, which involves defining, constructing, and validating custom attributes and event structures that facilitate lifecycle segmentation, targeting, and personalization in communications.

• Take ownership of marketing attribution analysis, which includes assessing how various channels, campaigns, and touchpoints influence member acquisition and engagement, and converting findings into actionable recommendations regarding budget allocation, targeting, and channel mix.

• Manage member engagement analytics by evaluating how members interact throughout their lifecycle, pinpointing drop-off points and opportunities, and providing insights that shape engagement strategies and optimize operations.

• Create and maintain Looker dashboards and reports that monitor member engagement, channel effectiveness, and lifecycle outcomes—transforming recurring inquiries into self-service reporting accessible to member operations and marketing collaborators.

• Collaborate with Member Operations & Marketing as their analytics partner, translating inquiries about member behavior into thorough analysis and clear, actionable insights.

• Function as a proactive analytics partner—foreseeing the questions that Member Operations and Marketing might have and presenting insights proactively, rather than waiting for ad-hoc requests.

• Utilize a foundational understanding of production SQL and our DBT ETL to comprehend how data flows into and interacts with Braze and Looker—validating custom attributes and events, identifying discrepancies, and collaborating with data teams to address issues.

• Design, execute, and analyze A/B tests and experiments, translating outcomes into recommendations for member operations and marketing teams.

• Fulfill additional responsibilities as needed.

⛳️ Requirements

• A minimum of a Bachelor's degree.

• 3-5+ years of experience in member/customer engagement analytics, marketing analytics, or a similar quantitative position.

• Demonstrated experience in constructing dashboards and reporting in Looker (or an equivalent BI tool such as Tableau or Power BI), including proficiency with Explores to facilitate self-service analytics for stakeholders.

• A working knowledge of production SQL, including understanding how DBT ETL models integrate with downstream systems like Braze & Looker.

• Experience in attribution and revenue recognition analytics.

• Proficient in writing SQL to analyze data in BigQuery or a comparable relational database.

• Familiarity with AI-driven analytics and coding tools (e.g., Claude, Claude Code) to enhance query writing, analysis, and reporting, having utilized them to scale output while ensuring accuracy in results.

• Comfortable with designing and interpreting experiments and A/B tests.

• Excellent communication skills—capable of translating analysis into clear recommendations for non-technical stakeholders.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday leave.

• Opportunities for professional development and continuing education.

• Flexible work schedule and remote work options.