Senior Growth Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategic Management of Paid Traffic: Plan, implement, and enhance performance campaigns across Google Ads, Meta Ads, and LinkedIn Ads, maintaining a strategic perspective on budget distribution, channel combination, and its influence on the weighted pipeline.

• Experimentation and Conversion Rate Optimization (CRO): Develop and execute a structured schedule of A/B tests on landing pages, forms, and creatives to boost conversion rates at every funnel stage—from initial attraction to qualified Marketing Qualified Leads (MQLs).

• Advanced Web Analytics: Safeguard the integrity of acquisition data through precise tagging, event tracking, and analytics governance utilizing GA4 and Google Tag Manager.

• Ongoing Results Optimization: Continuously monitor and enhance the key metrics that are vital to the business: Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Return on Ad Spend (ROAS), Lifetime Value (LTV), and lead qualification rate—always emphasizing quality over volume.

• Analysis, Dashboards, and Executive Reporting: Create and sustain automated dashboards with AI assistance, delivering actionable insights to leadership while clearly differentiating between noise and genuine opportunities.

• Collaboration with Sales and Revenue Operations: Partner closely with Revenue Operations, Business Development Representatives (BDRs), and the Commercial team to ensure high lead quality, robust pipeline health, and a seamless connection between acquisition and revenue.

⛳️ Requirements

• Demonstrated, substantial experience in Growth, Performance Media, or Acquisition, ideally within a B2B context.

• Operational and strategic expertise in Google Ads, Meta Ads, and LinkedIn Ads.

• Technical knowledge of GA4 and Google Tag Manager.

• Practical experience in executing experimentation frameworks and A/B testing.

• Strong analytical skills: proficiency with spreadsheets and familiarity with Data Visualization tools.

• A proactive profile with a strong sense of ownership, business insight, and a revenue-oriented mindset—not just focused on lead volume.

🏝️ Benefits

• Comprehensive medical and dental plans to support your overall health.

• Access to telemedicine services for easy and secure consultations.

• Health-oriented programs to help you maintain your best performance.

• Meal allowance or food vouchers to facilitate convenient and balanced meals.

• Special holiday food allowance during Christmas for extra celebration!

• Gym membership plan to encourage your fitness routine.

• Home office allowance to enhance your comfort and productivity.

• Knewin Fit program: integrating health and wellness into your daily routine.

• Pet health plan to ensure the well-being of your furry family members.

• A day off on your birthday: because your special day deserves recognition!

• Short Fridays—enjoy a shorter Friday for more time to relax, spend with family, or engage in hobbies you love!

• Travel program: opportunities for trips that enhance well-being, whether for relaxation or adventure.

• Daycare assistance to help with childcare needs.

• Extended parental leave: 180 days for mothers and 35 days for fathers, because every moment is precious.

• Life insurance to protect you and your loved ones.

• Payroll-deductible loans to assist with your financial management.