Senior Google Ads Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will spearhead our comprehensive Google ecosystem – including Search, Shopping, YouTube, Performance Max, and Demand Gen – transitioning a setup that has been externally managed into our in-house team.

• Your objective: elevate our two growth sectors (injectable weight-loss treatment and Men’s Health) to new heights and enhance the Merchant Center feed as a strategic resource.

• You will adeptly navigate the regulatory requirements for telemedicine within the Google ecosystem.

• You will strategically and operationally manage our Google Ads channels (Search, Shopping, PMax, Demand Gen) with a strong emphasis on MER and ROAS.

• You will expand our YouTube and Demand Gen strategies for lead generation, brand awareness, and full-funnel performance.

• You will build and optimize our Merchant Center feed – from its initial setup to becoming a valuable asset for Performance Max, Demand Gen, and shoppable CTV.

• Tracking & Tech: You will collaborate closely with BI/Tech to establish a clean GA4 and server-side tracking setup.

• Compliance expert: You will guide our campaigns safely through Google’s healthcare and restricted medical policies – you are familiar with LegitScript and Healthcare Certification.

• Engage in close, senior-level discussions with Sadyk (Head of Performance Marketing) and maintain tight collaboration with Tech/BI.

⛳️ Requirements

• Several years of senior-level experience in Google Ads, whether in-house or at a performance-oriented agency, preferably with a healthcare or DTC background.

• You have autonomously managed six-figure monthly budgets.

• Extensive knowledge in YouTube/Demand Gen, Performance Max, and Merchant Center feed.

• Proficient in GA4, Google Tag Manager, and ideally server-side tracking.

• Excellent German language skills (C1+) for keyword optimization; strong command of English.

• AI-first mindset: You actively utilize AI in your daily work, not just as a trending concept.

• Owner mentality: You identify leverage points proactively and take initiative independently – without requiring close supervision.

• Hands-on: You are eager to get involved and are not solely focused on high-level operations.

• Nice-to-have: Experience in regulated industries (health, pharma, finance, legal cannabis).

• Familiarity with Google Ads Healthcare Certification and/or the LegitScript process.

• Knowledge of Looker Studio or similar BI tools.

• Experience with automation in the SEA workflow (builder.io, Optimeleon, custom scripts, Claude co-work/code workflows).

🏝️ Benefits

• #Healthy420: Join the future of healthcare and empower millions to access safe medical care.

• #RemoteWork: Enjoy flexible work arrangements from anywhere and showcase your capabilities.

• #AttractiveCompensation: Receive a competitive senior salary.

• #Autonomy: Your ideas are valued – implement them without micromanagement.

• #TeamSpirit: Collaborate in small, passionate teams that accomplish significant goals.

• #LearningAndDevelopment: Continue your professional growth and dedicate part of your work time for development.