Senior Global Integrated Campaigns Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, execution, and performance of global integrated multi-channel campaigns that span digital, web, email, paid media, social, webinars, events, partners, and outbound initiatives.

• Transform go-to-market strategies, product priorities, and buyer insights into unified campaign strategies complete with objectives, target audiences, messaging, offers, and success metrics.

• Manage the complete execution of campaigns throughout the entire buyer journey.

• Define and oversee the campaign scope, prioritize initiatives, set timelines, and ensure launch readiness.

• Take charge of the development, quality, and scalability of global campaign-in-a-box assets.

• Lead the enablement of global campaigns through comprehensive campaign playbooks.

• Collaborate with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR, and Regional Marketing teams.

• Establish integrated campaign calendars, operating rhythms, and effective stakeholder communications.

• Ensure the quality of campaign execution while addressing risks, dependencies, and trade-offs.

• Assist regional teams with campaign readiness, execution guidance, and localization efforts.

• Oversee the measurement and analysis of campaign performance.

• Drive ongoing optimization based on performance data, buyer behavior, and market feedback.

• Implement current B2B marketing best practices, explore emerging platforms, and adapt to buyer engagement trends.

• Mentor and guide campaign managers and contractors as required.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a comparable practical experience.

• Over 7 years of experience in B2B integrated marketing, demand generation, or campaign management.

• Demonstrated ability to own and scale global, multi-channel campaigns with a firm grasp on pipeline impact and business results.

• Profound understanding of the B2B buyer journey, buying groups, and persona-based marketing within complex sales processes.

• Proven success in translating go-to-market strategies and product priorities into actionable campaign strategies.

• Strong strategic judgment to prioritize initiatives, make trade-offs, and foster clarity within a matrixed organization.

• Advanced skills in program and campaign management, evidenced by a history of delivering complex initiatives on time and with high quality.

• Experience in leading cross-functional alignment among marketing, sales, SDR, and regional teams.

• A data-driven mindset for defining success metrics, analyzing performance, and enhancing campaigns.

• Capability to synthesize performance data into insights and recommendations suitable for executive review.

• Exceptional storytelling abilities for complex technology and value propositions.

• Outstanding communication and stakeholder management skills.

• Experience in developing global campaign playbooks and enablement materials.

• High operational rigor, meticulous attention to detail, and a commitment to excellence in execution.

• A self-directed, action-oriented approach in fast-paced and ambiguous environments.

• Significant experience in B2B technology or software is highly desirable.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Disability insurance.

• Paid Parental Leave.

• 401(k) program.

• Generous Paid time off (PTO).

• Competitive compensation.

• Bonuses.