Senior Global Campaigns Strategist

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Lead and enhance a major global campaign aimed at increasing awareness and opportunities for Twilio.

• Establish the strategic direction and oversee operations for global campaign initiatives.

• Create and implement strategic end-to-end campaigns tailored for buyer and vertical segments.

• Collaborate with product marketing, content, brand, creative, and regional campaign teams to define campaign themes and messaging.

• Act as the primary liaison for cross-functional campaign partners.

• Foster relationships with stakeholders across various organizations.

• Develop scalable and repeatable campaign playbooks alongside regional content systems.

• Monitor program outcomes, assess success, report metrics, analyze performance, and suggest optimizations.

• Incorporate AI frameworks into campaign models and establish AI-assisted content workflows, standards, templates, and guidelines.

• Oversee and distribute campaign production budgets across content, video, localization, and agency requirements.

• Expect to travel around 15% of the time for in-person engagements with customers and team members.

⛳️ Requirements

• Comprehensive understanding of marketing funnel tactics and metrics by stage.

• Familiarity with enterprise buying cycles, sales processes, and stakeholders, particularly in the B2B tech sector.

• Self-motivated individual who thrives in a fast-paced, collaborative, and innovative high-growth atmosphere.

• Capability to manage multiple work streams while remaining present with both the team and leadership.

• Strategic mindset with a keen eye for detail.

• 7+ years of experience as a campaign strategist in B2B or technology fields.

• Demonstrable experience in building and executing integrated programs, as well as managing tools, processes, and assets.

• Outstanding verbal and written communication skills.

• Proficiency in driving alignment, setting expectations, and achieving success.

• Experience collaborating with cross-functional teams and executives to ensure consistent content delivery.

• Commitment to nurturing a culture of trust through feedback, communication, and transparency.

🏝️ Benefits

• Competitive salary.

• Generous time off policy.

• Extensive parental and wellness leave.

• Comprehensive healthcare options.

• Retirement savings plan.

• Support for employee volunteering and donation initiatives.

• Remote-first work setup.

• Approximately 15% travel opportunities for in-person connections.