Senior Games Brand Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Assist the Global Games Brand Director in the development of brand strategies, product sell-in, and consumer marketing initiatives for Goliath’s international toy brands.

• Collaborate closely with the R&D team to execute product strategies, ensuring alignment with brand positioning and DNA, achieving competitive pricing and value, meeting the play patterns of core consumers, and ensuring effective packaging communication.

• Perform regular category and competitive analysis at key retail locations to maintain strong brand positioning.

• Keep essential documents and databases updated, such as line plans, price lists, sell sheets, and brand presentations, ensuring all information is current and accurate.

• Assist the NA Sales team by providing necessary tools, materials, and presentations during their sell-in processes.

• Support the Global Sr Brand Manager in creating and implementing consumer marketing plans for the global toy brands.

• Work closely with agency partners to guarantee timely, on-brand, and complete execution of marketing plans.

• Brief on marketing materials including, but not limited to: video and static advertisements, email marketing assets, retail merchandising, and custom in-game interstitials.

• Ensure that all e-commerce merchandising assets are prepared for launch, including product images, infographics, A+ page content, and product descriptions.

• Provide a weekly POS summary for the marketing team to assess sell-through performance.

⛳️ Requirements

• At least 5 years of experience in games brand management, encompassing both product development and consumer marketing aspects.

• Outstanding organizational and project management skills, with the ability to manage complex timelines, dependencies, and deliverables effectively.

• Demonstrated experience in leading integrated go-to-market campaigns from strategy through execution in fast-paced environments.

• Must be comfortable presenting confidently to external stakeholders, including retail buyers.

• Strong attention to detail and organizational skills.

• Ability to read, analyze, and leverage POS and NPD data.

🏝️ Benefits

• Competitive salary and compensation package.

• A collaborative, hands-on team dedicated to creating toys and games with the sole purpose of bringing joy to every household.

• Employee discount on Goliath products.

• Opportunities for growth within a global, family-owned company.