Manager, Brand Marketing

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Act as the primary contact for urgent brand inquiries and requests from franchisees and cross-functional teams.

• Take ownership and lead designated brand initiatives, projects, and deliverables across various stakeholders until completion.

• Oversee regular brand operations, including status updates, meeting coordination, follow-ups, budget or vendor management, and documentation.

• Provide counsel to the Director on how to translate brand strategy, positioning, and creative direction into content, campaigns, and materials for franchisees.

• Implement the brand’s social and content strategy while managing the content calendar.

• Identify and refine target audiences and customer segments using both first-party and third-party data.

• Evaluate performance trends, changes in platforms, and audience engagement metrics to suggest necessary adjustments.

• Collaborate with creative teams to brief, create, and deliver social-first content, including short-form videos, graphics, and real-time content.

• Oversee content timelines, approval processes, intake coordination, asset routing, and follow-ups across functions.

• Manage community engagement and social listening on various social media platforms.

• Monitor and respond to comments, messages, and reviews; escalate any customer or reputational concerns as necessary.

• Take responsibility for regular content and social performance reporting, offering insights on content direction, targeting, and channel investments.

• Create data-driven storytelling points and materials for franchisee marketing discussions and investment decisions.

• Serve as the daily point of contact for franchisees regarding social media, content, and brand execution issues.

• Curate and promote relevant local franchisee content and success stories across brand channels.

• Undertake additional duties and projects as required.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• 2-4+ years of experience in brand marketing, social/content, or marketing operations.

• Excellent written and verbal communication skills.

• Good judgment for triaging and prioritizing tasks.

• Strong analytical skills and a data-driven approach; comfortable utilizing performance data and KPIs.

• Exceptional writing, editing, and content evaluation skills; capable of adjusting tone and voice across different platforms.

• Proficient in social media platforms and tools, including Instagram, Facebook, TikTok, and Pinterest.

• Familiarity with social/content analytics and management tools, such as SOCI.

• Strong project management abilities and follow-through; skilled at managing multiple competing priorities.

🏝️ Benefits

• Flexible time off and holiday schedule.

• Medical, dental, vision, and life insurance.

• Health Savings Account.

• Flexible Spending Account.

• 401K match.

• Monthly allowance for spending at WellBiz Brands, Inc. owned brands.

• Cell Phone reimbursement.

• Free Employee Assistance Plan.