Senior Director, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Fleetio’s visual identity, creative direction, and design standards across various platforms including web, marketing campaigns, product surfaces, events, and sponsorships.

• Oversee the editorial strategy and content engine, which encompasses thought leadership, long-form content, proprietary research, and continuous content initiatives.

• Develop organic social media and video into a substantial ongoing channel.

• Lead the earned media strategy in collaboration with the PR agency, executive visibility programs, awards, and external messaging consistency.

• Transform the 23XI Racing partnership and field presence into consistent year-round content and storytelling.

• Recruit, nurture, and manage the brand and content team.

• Maintain agency relationships, manage creative operations, and oversee intake and prioritization systems.

• Report directly to the Chief Marketing Officer (CMO).

• Establish and implement a cohesive Fleetio narrative across customer, candidate, and analyst interactions.

• Enhance visibility and share of voice within the fleet management sector.

• Create a content rhythm that supports demand generation and sales, including a proprietary research initiative.

• Develop content calendars centered around NASCAR race weekends.

⛳️ Requirements

• Minimum of 10 years in brand leadership, including at least 4 years of experience in leading and developing teams.

• Proven track record of evolving a B2B brand, preferably in SaaS at a significant scale, and successfully launching it to market.

• Strong editorial and visual judgment with the ability to assess when work is ready for release.

• Capability to measure and justify awareness, share of voice, engagement, and content-influenced pipeline metrics.

• Ability to collaborate with product marketing, demand generation, events, and customer marketing teams.

• Experience in managing agency relationships.

• Interest in real-world industries and the capacity to engage with fleet managers, technicians, and operations leaders.

• Nice to have: experience in sponsorship, partnership, or experiential activation.

• Nice to have: background in establishing or managing an in-house creative studio.

• Nice to have: experience with challenger brands or category creation.

• Nice to have: proficiency in content strategy related to AI-driven search and answer engines.

🏝️ Benefits

• Multiple health and dental insurance options (100% coverage for employee, 50% for family).

• Vision insurance.

• Incentive stock options.

• 401(k) matching contribution of 4%.

• Paid time off (PTO) - 4 weeks (increases after the second year!).

• 12 company holidays plus 2 floating holidays.

• Parental leave - 16 weeks paid for birthing parents and 4 weeks paid for non-birthing parents.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.

• Short and long-term disability (100% paid short-term).

• Community service funds.

• Professional development funds.

• Wellbeing fund - $150 quarterly.

• Business expense stipend - $125 quarterly.

• Mac laptop and new hire equipment stipend.

• Fully stocked kitchen with a variety of drinks and snacks (BHM only).

• Remote work-friendly environment since 2012.