Senior Field Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the event portfolio by assessing opportunities and formulating an event strategy that enhances pipeline, growth, and retention.

• Create and implement unforgettable booths and activations, overseeing comprehensive on-site logistics.

• Determine attendee participation, prepare participants, and ensure that on-site information is communicated to HubSpot for follow-up.

• Conduct pre-event outreach, schedule meetings, and manage post-event follow-up in HubSpot alongside Account Management.

• Provide reports on event expenditures, meetings, pipeline, growth, and revenue, including quarterly summaries.

• Implement high-touch ABM campaigns such as dinners, intimate gatherings, and one-to-few experiences targeting specific accounts.

• Oversee vendor and organizer relationships, negotiate sponsorships, and manage fabrication, print, and freight suppliers.

• Lead customer receptions, dinners, webinars, and other first-party initiatives.

• Anticipate the events and field marketing budget and make informed trade-off decisions.

• Strengthen existing customer relationships through high-touch account campaigns.

⛳️ Requirements

• 5–7 years of experience managing large-scale events with complete portfolio ownership.

• Remain calm and decisive on-site, with the capability to prepare others to represent the organization.

• Hands-on experience with HubSpot, including lists, workflows, campaigns, attribution, and reporting.

• Daily utilization of Claude or similar AI tools, demonstrating sound judgment regarding human review.

• Proven experience executing high-touch ABM and account programs, particularly for existing customers.

• Strong marketing analysis skills along with clean, on-brand copywriting abilities.

• Comfortable with budget management and forecasting.

• Curiosity about the workings of destination marketing.

• Eligibility for remote work based in Canada.

• Legally authorized to work in Canada.

• Nice to have: experience in marketing to DMOs, tourism boards, or the travel/hospitality sector.

• Nice to have: a portfolio showcasing designed booths or activations.

• Nice to have: a background in experiential, brand, or environmental design.

🏝️ Benefits

• Parental leave.

• Extended learning and development opportunities through the DevDollars program.

• Equity incentives.

• Feel-Good Fridays: half-day off every other Friday during the summer.

• No-meeting Fridays throughout the year.

• Flexible work hours.

• Regular team social events and activities.

• Up to 8 weeks of vacation.

• Contribution of up to $3000 towards your next trip.

• Opportunity to travel and work from a country of your choice for 90 days.