Senior Experiential Event Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete planning and execution of executive events, field programs, and experiential activations that support revenue goals.

• Create audience-focused experiences based on data, clear messaging, and specific business outcomes utilizing 6sense.

• Ensure flawless delivery across in-person, virtual, and hybrid formats while maintaining consistent brand and operational standards.

• Convert go-to-market (GTM) priorities into structured, measurable event programs with clearly defined KPIs.

• Facilitate flagship, executive-level, high-value field, and corporate events from inception to execution.

• Integrate events into larger account-based experience (ABX) and GTM campaigns.

• Drive program design that emphasizes audience, messaging, outcomes, and return on investment (ROI).

• Manage relationships with vendors, partners, and venues while adhering to budget constraints.

• Collaborate with sales leadership, revenue marketing, and field teams to align events with priority accounts and buying groups.

• Support account-level targeting and strategies for pre-event outreach.

• Establish organized post-event follow-up processes to enhance engagement, accelerate outcomes, and contribute to measurable pipeline growth.

• Provide sales teams with insights into performance metrics and engagement data.

• Work together with ABX, product marketing, demand generation, content, growth, and marketing operations teams.

• Influence stakeholders without direct authority through clear guidance, frameworks, and expertise.

• Share insights and best practices across different regions.

• Manage event budgets with a focus on financial discipline and accountability for ROI.

• Maintain comprehensive project plans, timelines, and cross-functional coordination.

• Utilize marketing technology and data platforms to improve targeting, registration quality, and attendee engagement tracking.

⛳️ Requirements

• 8 to 12 years of experience in field and event marketing, ideally within the B2B SaaS sector.

• In-depth knowledge of account-based marketing (ABM/ABX) and field marketing strategies and execution.

• Demonstrated success in driving pipeline and revenue through events and field programs.

• Strong executive presence with the ability to engage credibly with senior leadership.

• Experience working closely with sales and GTM teams.

• Highly analytical and data-focused, capable of translating results into actionable insights.

• Excellent project management, budgeting, and vendor management abilities.

• Comfortable navigating fast-paced and dynamic environments.

• Proactive, hands-on, and accountable with a strong sense of ownership.

• Familiarity with Salesforce, Marketo, 6sense, and other related marketing technology platforms is preferred.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Life insurance.

• Disability insurance.

• 401K employer matching program.

• Paid holidays.

• Self-care days.

• Paid time off (PTO).

• Potential inclusion of a bonus program or commission plan.

• Stock options subject to approval by 6sense’s board.

• Paid parental leave.

• Equipment and support for remote work and team connections, whether at home or in the office.

• Opportunities for learning and development.

• Access to LinkedIn Learning.

• Quarterly wellness education sessions.

• Wellness days.

• Events hosted by Employee Resource Groups (ERGs).