Senior Email Marketing Designer, Creative Strategist

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the comprehensive creative strategy and execution for intricate B2C email campaigns.

• Define the creative vision for campaigns that align with business goals, brand strategies, and customer needs.

• Personally craft advanced, responsive email experiences utilizing Figma or a similar design tool.

• Oversee the creative development process from initial intake and concepting to stakeholder feedback, approvals, production, and launch.

• Write, refine, and approve compelling email content, encompassing subject lines, headlines, body text, and calls to action.

• Guarantee impeccable grammar, tone, accuracy, brand consistency, and clarity of messages throughout campaign materials.

• Present creative concepts and well-prepared rationales to senior stakeholders.

• Influence, negotiate, and address conflicting feedback while safeguarding campaign objectives and enhancing customer experience.

• Collaborate with creative, marketing, program, and operational leaders to ensure campaigns are aligned with broader strategic goals.

• Confirm that creative designs are technically feasible and can be effectively delivered through the email platform.

• Establish and advocate for best practices in visual hierarchy, accessibility, responsiveness, and user-focused email design.

• Leverage performance data and results from experiments to inform creative decisions and enhance campaign effectiveness.

• Direct creative testing that includes messaging, layouts, visual treatments, subject lines, and calls to action.

• Document strategic rationale, design choices, feedback, and iterative enhancements.

• Develop or refine email templates, standards, documentation, and reusable creative systems.

• Manage several high-profile campaigns and competing priorities with minimal supervision.

• Recognize creative or operational risks early and devise solutions to keep campaigns on track.

• Provide creative guidance, feedback, or mentorship to fellow designers and marketing partners.

• Foster continuous improvement across the larger email creative program.

⛳️ Requirements

• 8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative field.

• Advanced hands-on proficiency with Figma or a similar UI/UX or digital design platform.

• Extensive experience in designing and managing B2C email campaigns.

• Proven ownership of the entire email creative lifecycle.

• Strong portfolio showcasing sophisticated visual design and clear personal accountability.

• Expert understanding of email marketing strategies, creative best practices, and principles of customer engagement.

• Exceptional skills in copywriting, editing, and proofreading.

• Ability to link visual design and messaging to overarching campaign and business objectives.

• Experience in presenting creative work and recommendations to senior stakeholders.

• Ability to influence decisions, negotiate feedback, and justify creative rationale.

• Strong grasp of brand strategy and user-centered design principles.

• Experience in employing campaign metrics and experimental results to drive creative enhancements.

• Capability to independently manage multiple complex or high-visibility campaigns.

• Strong project management, stakeholder management, and communication skills.

• Experience in establishing or enhancing creative standards, templates, and processes.

• Ability to thrive in a fast-paced, ambiguous, and highly collaborative environment.

🏝️ Benefits

• Medical, dental, and vision coverage

• Flexible Spending Account

• 401k program

• Competitive PTO offerings

• Parental Leave

• Opportunities for professional growth and development