Senior Ecommerce Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of and manage Shopify storefronts across Envelopes.com, JAM Paper, and Folders.com, overseeing catalogs, collections, navigation, search, product pages, landing pages, promotions, product data, apps, and themes.

• Convert merchandising and business requirements into actionable specifications for developers and agencies.

• Establish scalable operational standards for Shopify and enhance product discovery and purchasing experiences.

• Build, lead, and nurture an ecommerce merchandising team.

• Develop merchandising strategies for intricate categories and extensive SKU catalogs.

• Manage taxonomy, category structure, filters, attributes, product relationships, cross-sells, bundles, recommendations, launches, refreshes, and catalog optimization.

• Leverage customer behavior, search, conversion, inventory, margin, and commercial data to prioritize product and category visibility.

• Own the integrated ecommerce marketing and merchandising calendar for three distinct brands.

• Oversee website merchandising, email and lifecycle marketing, landing pages, paid media, promotions, and product launches.

• Create programs for customer growth, retention, reactivation, personalization, and experimentation.

• Develop and manage testing roadmaps that encompass merchandising, offers, landing pages, navigation, search, recommendations, messaging, and customer journeys.

• Take responsibility for ecommerce marketing and merchandising reporting and business evaluations.

• Analyze performance, prioritize actions, and suggest enhancements using ecommerce metrics.

• Coordinate cross-functional efforts across merchandising, design, ecommerce, lifecycle marketing, paid media, analytics, technology, customer service, sales, and operations.

• Create creative and campaign briefs and provide constructive feedback.

• Communicate performance, priorities, risks, and recommendations to senior stakeholders.

• Utilize AI for campaign planning, copy development, creative ideation, customer feedback analysis, research, testing, and workflow automation.

• Assist the team in adopting repeatable AI-enabled practices.

⛳️ Requirements

• A minimum of 7 years of experience in ecommerce marketing, ecommerce merchandising, or digital commerce with significant responsibility for business outcomes.

• Extensive, hands-on experience with Shopify or Shopify Plus in a complex ecommerce setting.

• Ability to personally configure, launch, optimize, and troubleshoot Shopify implementations.

• Experience in building, managing, and developing ecommerce merchandising teams.

• Proficiency in merchandising complex product categories and extensive, long-tail catalogs with numerous attributes, variants, collections, and customer use cases.

• Strong understanding of ecommerce taxonomy, navigation, filtering, onsite search, product recommendations, collection strategy, product detail pages, and promotional merchandising.

• Proven experience in leading integrated campaigns from strategy through execution and evaluation.

• Demonstrated leadership skills, project management abilities, and cross-functional influence.

• Strong commercial acumen and fluency in ecommerce performance metrics.

• A testing mindset with the ability to translate customer and performance data into actionable insights.

• Comfort with AI tools as a standard aspect of work.

• Preferred: hands-on experience with Searchspring.

• Preferred: familiarity with Klaviyo, GA4, Shopify analytics, product-information or feed-management tools, experimentation platforms, Tableau, or Power BI.

• Preferred: experience in multi-brand, B2B and DTC, office-products, specialty retail, or similarly complex catalog environments.

• Preferred: experience with Shopify migration, replatforming, major theme redesign, or significant changes to ecommerce operating models.

🏝️ Benefits

• Comprehensive medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) with company match.

• Life insurance.

• Generous paid time off.

• Reasonable accommodations for disabilities, religious beliefs, and pregnancy-related conditions.