Senior Director, SVOD Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and lead the comprehensive SVOD strategy across all DIRECTV platforms.

• Establish annual and multi-year goals for the SVOD portfolio and implement strategic plans.

• Assess portfolio performance through data analysis and metrics.

• Act as the internal authority on SVOD, competitive landscape, and subscriber behavior.

• Spearhead integrated SVOD marketing initiatives across primary channels and business segments.

• Create value propositions, messaging frameworks, and competitive positioning strategies.

• Collaborate with Product, Analytics, Digital, Creative, and Brand teams.

• Formulate strategies aimed at reducing churn and enhancing customer satisfaction and NPS.

• Evaluate campaign performance and refine marketing effectiveness.

• Manage multi-million-dollar annual revenue performance for SVOD.

• Create forecasts, oversee budgets, and ensure revenue targets are achieved or surpassed.

• Direct business process modifications to foster revenue growth and operational efficiency.

• Oversee SVOD content and partnerships with distribution partners.

• Negotiate joint marketing programs, promotional initiatives, and co-marketing strategies.

• Lead, mentor, and nurture the SVOD marketing team.

• Oversee staffing, planning, and budgeting for the SVOD function.

• Present SVOD strategy, performance metrics, and recommendations to senior leadership.

• Transform complex data and market insights into narratives suitable for executive review.

⛳️ Requirements

• 7–10 years of progressive experience in marketing, product marketing, or a related field.

• Significant exposure to subscription-based business models is highly preferred.

• 4–10 years of direct management experience overseeing two or more reports.

• Proven expertise in streaming, digital media, or entertainment marketing.

• Demonstrated success in achieving substantial revenue targets of $100M or more.

• Experience in managing external partner relationships, including negotiation and co-marketing efforts.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

• MBA or an advanced degree is preferred.

• Equivalent years of additional experience may substitute for the preferred MBA or advanced degree.

• In-depth strategic marketing expertise and long-term portfolio strategy development.

• Strong analytical skills using performance data, market insights, and financial metrics.

• Proficiency in competitive analysis, value proposition development, and consumer positioning within streaming or subscription environments.

• Executive-level communication skills with experience presenting to C-suite and senior leadership.

• Ability to lead cross-functional teams and influence stakeholders in a matrixed setting.

• Strong operational insight, including budget management and priority setting for initiatives.

• Familiarity with the competitive landscape of streaming and SVOD.

• Experience in customer acquisition and retention marketing, churn reduction, and NPS enhancement.

• A background check may be required due to routine access to confidential DIRECTV and customer data.

• Approximately 5% travel may be necessary.

🏝️ Benefits

• Competitive market compensation structure.

• Base salary only; bonuses and benefits serve as additional components of total compensation.

• Approximately 5% travel required.