Senior Director, Sales Effectiveness

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Develop and spearhead the company's Sales Effectiveness strategy to enhance productivity, performance, and revenue growth.

• Establish uniform sales processes, methodologies, and operating rhythms throughout the sales organization.

• Collaborate with Sales Leadership to pinpoint performance gaps and implement scalable solutions.

• Foster continuous improvement in prospecting efficiency, funnel conversion, pipeline expansion, and quota achievement.

• Create accountability through KPI monitoring, performance scorecards, and coaching frameworks.

• Own and refine the Fast-Ramp onboarding program for new sales personnel.

• Supervise the onboarding curriculum, role-play certification, sales simulations, and AI-driven learning experiences.

• Lead sales training programs that encompass products, solutions, sales processes, prospecting, negotiation, and customer engagement.

• Advocate for the SalesGenetics methodology and other sales frameworks.

• Set coaching standards and development initiatives for Account Executives, Sales Managers, and frontline leaders.

• Direct performance improvement initiatives and leadership readiness programs.

• Oversee sales readiness activities for product launches, strategic initiatives, and process modifications.

• Manage enablement materials such as playbooks, battle cards, FAQs, knowledge assessments, and launch communications.

• Promote funnel hygiene, pipeline discipline, forecasting best practices, and effective sales execution.

• Develop performance dashboards and metrics focused on pipeline coverage, conversion rates, productivity, and attainment.

• Serve as the primary liaison among Sales, Marketing, Product, Operations, Revenue Operations, and Enablement teams.

• Facilitate communication and change management for sales initiatives and organizational priorities.

• Support, promote, and enhance Astound’s Inclusion and Belonging initiatives.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor's degree or equivalent qualification.

• Over 10 years of progressive leadership experience in Sales Effectiveness, Sales Enablement, Sales Training, Revenue Operations, or B2B Sales Leadership.

• More than 5 years of experience leading teams focused on sales training, coaching, enablement, or performance enhancement.

• Proven track record in developing and scaling onboarding, training, coaching, and sales methodology programs.

• Strong comprehension of pipeline management, forecasting, sales productivity metrics, and performance analytics.

• Experience in leading sales enablement initiatives for both enterprise and mid-market sectors.

• Demonstrated ability to influence senior leadership and drive organizational change.

• Proven experience collaborating cross-functionally with Sales, Marketing, Product, and Operations teams.

• Exceptional executive communication, presentation, and leadership capabilities.

• Experience in telecommunications, technology, SaaS, managed services, or enterprise solutions is preferred.

• Familiarity with implementing sales methodologies and certification programs is preferred.

• Proficient with Salesforce, SugarCRM, sales engagement platforms, and AI-driven coaching tools is preferred.

• Experience in developing large-scale sales onboarding and leadership development programs is preferred.

• Strong analytical skills with a background in utilizing performance metrics to drive business results is preferred.

🏝️ Benefits

• 401k retirement plan, with employer matching.

• Insurance options including medical, dental, vision, life, and short-term disability coverage.

• Paid Time Off/Vacation: Starting with 80 hours per year, increasing based on tenure with the organization.

• Floating Holiday: 40 hours per year.

• Paid Holidays: 7 days per year.

• Paid Sick Leave.

• Tuition reimbursement program.

• Employee discount program.

• Opportunities for bonuses.

• Personalized training and coaching.

• Rewards and recognition programs.