Senior Director, Retention Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and direct a team of professionals specializing in product marketing and strategy, offering strategic direction and mentorship.

• Take ownership of voluntary churn, which is a critical KPI for the company.

• Utilize financial analysis and modeling to create and prioritize investments aimed at achieving voluntary churn objectives.

• Present investment opportunities to key stakeholders, including C-suite executives, to ensure alignment and obtain necessary approvals.

• Develop testing frameworks, manage tests, and report outcomes employing A/B testing methodologies.

• Construct or contribute to business cases for capital projects that have a positive impact on churn.

• Identify both short-term and long-term strategic initiatives to enhance business performance and competitive standing.

• Collaborate with Operations, IT, and Engineering teams to effectively implement strategies.

• Work alongside stakeholders from Customer Care, Analytics, Marketing, Product, and Finance.

• Achieve short-term churn and cash-flow objectives across DIRECTV’s video product offerings.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related discipline is preferred; an MBA is advantageous.

• 7–10 years of experience in product marketing or similar roles.

• At least 5 years of experience in a senior leadership capacity.

• 5 years of experience in a supervisory role.

• A demonstrated history of developing and implementing marketing strategies that foster business growth.

• Exceptional analytical skills with the ability to convert data into actionable marketing insights.

• Excellent communication and presentation abilities.

• Experience in managing and mentoring high-achieving marketing teams.

• Capability to work collaboratively across functions and influence stakeholders at every level.

• Strong project management skills and the ability to juggle multiple initiatives at once.

• Proficient in strategic thinking and problem-solving.

• Capacity to excel in a fast-paced, evolving environment and adapt to shifting market conditions.

• Industry-specific knowledge pertinent to the company’s products or services is highly desirable.

• Background checks may be required due to regular access to proprietary DIRECTV and customer information.

• Approximately 10% travel is expected.

• Qualified candidates with prior arrests or convictions will be considered in accordance with local ordinances and state law.

🏝️ Benefits

• Competitive compensation package in line with market standards.

• Base salary only; bonuses and benefits are not included in the stated salary range.

• Approximately 10% travel required.

• Option for remote work arrangement.