Senior Director, Regional Marketing

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Define and implement the marketing strategy for the Americas, focusing on growth priorities and commercial goals.

• Adapt global marketing initiatives into regional strategies that cater to market conditions and customer requirements.

• Develop go-to-market strategies for Services, Modernization, New Equipment, and key growth initiatives.

• Direct integrated, multi-channel marketing campaigns designed to produce qualified leads and enhance pipeline opportunities.

• Collaborate closely with Regional Sales Leadership to synchronize on priorities, target accounts, and growth prospects.

• Lead and nurture a high-performing team of regional marketing managers and specialists.

• Establish and track key performance indicators (KPIs) such as pipeline contributions, lead quality, campaign ROI, revenue impact, and account engagement.

⛳️ Requirements

• 12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing.

• Extensive leadership experience within large, matrixed, global organizations.

• Demonstrated success in driving measurable demand generation and revenue results.

• Proven experience in collaborating directly with senior commercial and business leaders.

• Experience in leading regional marketing teams across various markets.

🏝️ Benefits

• Professional development.

• Career opportunities.

• Employee Scholar Program.