Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead positioning, messaging, and narrative design across the product portfolio, emphasizing differentiation and AI-enhanced storytelling.

• Manage product launches from start to finish — encompassing pre-launch validation, beta strategy, tiered go-to-market execution, and post-launch performance evaluation.

• Cultivate in-depth insights about buyers, competitors, and categories that shape product roadmaps, pricing, and go-to-market priorities.

• Establish pricing and packaging strategies that reflect customer value and create new revenue opportunities.

• Develop and implement enablement programs that empower Sales, Customer Success, Partnerships, and Marketing to effectively sell, support, and expand our solutions.

• Create the content engine that supports our go-to-market teams daily — including pitch decks, demo scripts, battle cards, ROI models, objection handling tools, and customer testimonials.

• Collaborate with Revenue Enablement to enhance onboarding, certification, and continuous skill development linked to product launches and evolution.

• Define and implement go-to-market strategies — including segmentation, ideal customer profile, channel mix, and campaign architecture — across new and existing markets.

• Work alongside Product, Sales, Marketing, and Customer leadership to ensure alignment on revenue goals, growth objectives, and category strategy.

• Convert market signals into go-to-market strategies and contribute to the long-term planning process.

• Oversee and mentor a marketing designer, enhancing brand consistency and visual quality across all go-to-market materials.

• Drive the go-to-market narrative for our AI capabilities, ensuring that customers, prospects, and partners clearly recognize the benefits of AI-driven learning.

• Identify, pilot, and scale AI tools that revolutionize the product marketing function — including competitive analysis, content creation, enablement delivery, and performance measurement.

⛳️ Requirements

• 8+ years of B2B SaaS product marketing experience, including 3+ years of leading and developing high-performing teams.

• Proven experience in marketing AI-powered products and effectively communicating AI value to enterprise buyers and economic decision-makers.

• Practical experience utilizing AI tools (such as LLMs, AI-driven research, content generation, and enablement platforms) to transform marketing operations.

• Demonstrated success in leading product launches that resulted in measurable pipeline and revenue growth.

• Strong expertise in go-to-market strategies, including segmentation, ideal customer profile development, pricing and packaging, and channel strategy.

• Experience in constructing and scaling enablement programs across various go-to-market functions (Sales, Customer Success, Partnerships).

• Exceptional storytelling and narrative development skills for executive, technical, and customer audiences.

• Experience in managing creative talent and collaborating with designers to enhance the output quality.

• Bachelor's degree or equivalent experience; an MBA, technical background, or experience in category creation is a plus.

• Background in L&D, HR tech, or the learning sector is highly advantageous.

🏝️ Benefits

• Fully remote-first work environment with flexible work arrangements 🏡

• Comprehensive Health and Wellness Benefits, including retirement savings plans, eligibility for two bonus plans, generous time off, and extensive medical and dental coverage based on your location 🧘

• New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦

• Abundant opportunities for career advancement and internal mobility 🌱

• Employee-led Diversity, Equity, and Inclusion programs 🫶