Head of Marketing

This is a fully remote position, open to applicants in Peru.

📋 Description

• Develop and implement the overall go-to-market strategy for the company.

• Establish brand positioning, messaging, and competitive differentiation.

• Create scalable demand generation initiatives that drive revenue growth.

• Align marketing strategies with company objectives and long-term business aims.

• Manage marketing pipeline generation and performance metrics.

• Formulate strategies across outbound marketing, content creation, paid media, partnerships, and events.

• Develop scalable lead generation systems that reliably produce qualified opportunities.

• Monitor the effectiveness of marketing efforts and optimize initiatives based on quantifiable business outcomes.

• Define the company's voice and market positioning.

• Oversee the production of high-quality content, case studies, sales enablement materials, and thought leadership assets.

• Ensure consistent messaging across all customer touchpoints.

• Design and implement AI-driven workflows to enhance marketing efficiency and scalability.

• Manage and optimize the marketing technology stack, including CRM and automation platforms.

• Create reporting systems and dashboards to track KPIs and marketing performance.

• Lead, mentor, and develop a high-performing marketing team.

• Collaborate closely with executive leadership, sales teams, and strategic partners.

• Oversee the marketing budget and allocate resources based on business impact and ROI.

⛳️ Requirements

• 8+ years of progressive marketing experience, including roles in leadership.

• Demonstrated success in developing B2B demand generation programs that yield measurable pipeline and revenue.

• Experience in leading marketing strategy within SaaS, technology, digital marketing, or agency settings.

• Strong knowledge of AI-driven marketing workflows and automation.

• Experience in managing marketing budgets, KPIs, forecasting, and revenue-oriented initiatives.

• Advanced proficiency with CRM and marketing automation platforms like HubSpot.

• Strong analytical skills with the capability to make data-driven decisions.

• Excellent leadership, communication, and project management abilities.

• Exceptional writing, messaging, and storytelling skills.

• Advanced English proficiency (C1/C2) with outstanding written and verbal communication skills.

🏝️ Benefits

• Fully remote opportunity.

• Competitive compensation.

• Lead and shape an entire marketing organization.

• High-impact role with significant ownership and executive visibility.

• Work with cutting-edge AI technologies and modern marketing tools.

• Long-term career growth within a fast-growing organization.

• Collaborative, entrepreneurial, and results-driven environment.