Senior Director, Public Program Growth Acceleration

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and spearhead the growth strategy for North America Open Enrollment, ensuring alignment with revenue objectives, market expansion goals, and enterprise commercial targets.

• Evolve Open Enrollment from a programmatic service into a strategic growth and opportunity generation mechanism.

• Create a scalable commercial activation strategy that enhances awareness, engagement, conversion rates, and long-term client value.

• Convert market growth priorities into actionable go-to-market strategies, investment plans, and operational execution roadmaps.

• Act as a strategic advisor to North American leadership regarding growth opportunities, funnel performance, market trends, and commercial activation priorities.

• Oversee the development and execution of strategies for converting OE to enterprise that expedite pipeline generation and create enterprise opportunities.

• Collaborate closely with Marketing and Enterprise Sales leadership to refine demand generation, account-based marketing (ABM), lead activation, and conversion efficiency.

• Establish frameworks for lead management, service-level agreements (SLAs), activation processes, and commercial operating rhythms to bolster conversion and accountability.

• Identify high-intent prospect segments and implement targeted activation strategies, such as OE participant engagement, abandoned cart recovery, nurture campaigns, partnerships, and event follow-up.

• Implement strategies designed to enhance enterprise client engagement and foster the development of long-term commercial relationships.

• Maintain visibility of commercial performance across the OE growth funnel, monitoring registrations, lead conversion, opportunity creation, campaign effectiveness, and revenue contributions.

• Set KPIs, dashboards, reporting frameworks, and governance mechanisms that facilitate data-driven commercial decision-making.

• Analyze market, campaign, pipeline, and conversion data to uncover growth opportunities, operational gaps, and investment priorities.

• Collaborate with Finance, Marketing, and Sales leadership to synchronize growth investments and prioritize initiatives with the most significant commercial impact.

• Drive the transformation of the OE operating model towards growth-oriented execution, commercial accountability, and enterprise alignment.

• Propel cross-functional collaboration across Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to enhance client experience and growth execution.

• Identify and enact process improvements, automation prospects, and scalable systems that boost efficiency, speed, and conversion performance.

• Ensure operational alignment between OE strategy, enterprise sales priorities, and delivery capabilities.

• Lead the North America OE Partnerships strategy to broaden market reach, client engagement, and revenue growth opportunities.

• Define partnership objectives, success metrics, and activation strategies that align with enterprise growth priorities.

• Assess emerging market opportunities, competitive trends, and industry shifts to guide strategic growth decisions.

• Support initiatives aimed at enhancing Prosci’s brand visibility, market presence, and competitive positioning.

• Lead, mentor, and develop high-performing team members focused on growth, aligned with commercial priorities and organizational values.

• Cultivate a culture of accountability, innovation, collaboration, and continuous improvement.

• Enhance organizational capabilities in growth activation, pipeline development, and cross-functional commercial execution.

⛳️ Requirements

• Over 12 years of progressive experience in commercial leadership roles encompassing enterprise sales, growth strategy, revenue operations, demand generation, business development, or go-to-market leadership.

• Proven track record in developing and executing growth strategies linked to measurable revenue and pipeline outcomes.

• Experience leading cross-functional growth transformation initiatives in complex, matrixed organizations.

• Strong grasp of enterprise funnel dynamics, lead conversion, account-based marketing, and commercial activation strategies.

• Experience collaborating closely with leaders in Marketing, Sales, Operations, and Customer Success to drive enterprise growth outcomes.

• Demonstrated ability to establish KPIs, governance structures, operational cadences, and accountability frameworks.

• Excellent executive communication, stakeholder management, and influencing abilities.

• Experience in leading and nurturing high-performing teams.

• Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Supportive and collaborative work environment.

• Flexible work arrangements to promote work-life balance.