Senior Director, Product Marketing – INFRA 360

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and manage the comprehensive INFRA 360 positioning framework that aligns product capabilities with enterprise priorities.

• Ensure that the platform narrative serves as the foundation for all go-to-market strategies, sales initiatives, competitive positioning, and field enablement.

• Develop and sustain a competitive intelligence function leveraging AI tools for signal ingestion and pattern recognition.

• Foster and maintain relationships with prominent infrastructure analysts to influence the perception of the Progress INFRA category.

• Implement a structured win/loss analysis system to ascertain the reasons behind deal closures or losses and utilize insights to enhance positioning.

• Propel marketing contributions toward pipeline, ARR, and revenue OKRs in collaboration with Demand Generation, Sales, and Channel teams.

• Produce sales plays, technical messaging, competitive materials, discovery frameworks, demo narratives, and enablement content that enhance win rates.

• Create customer proof, ROI narratives, outcome stories, and technical validation materials that facilitate competitive displacement, SaaS migration, and expansion.

• Design PMK workflows that utilize AI for research, competitive synthesis, content orchestration, localization, and sales enablement.

• Lead integrated execution across Demand Generation, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.

⛳️ Requirements

• Over 10 years of experience in Enterprise Infrastructure software product marketing.

• A Bachelor's degree is required; an MBA or advanced technical/business degree is preferred.

• At least 7 years of experience in leading and scaling strategic product marketing functions within global, matrixed enterprise settings.

• Demonstrated success in leading go-to-market strategies for complex, technical product portfolios in competitive or rapidly changing markets.

• Experience in driving a SaaS transition, portfolio consolidation, or platform-level go-to-market strategy.

• Proven expertise in April Dunford-style competitive positioning and category narrative development.

• Established track record of building strategic partnerships with industry analysts such as Gartner, Forrester, and IDC.

• Proficient in utilizing AI tools to enhance PMK workflows, including competitive intelligence orchestration, research synthesis, and sales enablement.

• Strong grasp of win/loss programs and the operationalization of market intelligence for strategic decision-making.

• Proven collaboration across Product, Engineering, Sales, Finance, Customer Success, Demand Generation, and Executive Leadership.

🏝️ Benefits

• Comprehensive medical, dental, vision, life & disability insurance, and financial benefits, including a 401(k) retirement savings plan.

• Tuition Reimbursement program available.

• Additional voluntary benefits such as critical illness/hospital indemnity, identity theft protection, auto & home insurance, legal services, and pet insurance.

• Competitive salary, bonuses, and a premier Employee Stock Purchase Program (ESPP) featuring a 27-month lookback.

• Flexible paid vacation time, a paid day off for your birthday, and company holidays.

• A range of leave options, including Parental Leave.

• Employee Assistance Program (EAP) and a well-being program focused on physical, mental, and financial health.