Director, Regional Marketing Lead – Lung, Head & Neck, GI Cancers, Subcutaneous Launch

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Responsible for the regional franchise strategy, brand planning, and portfolio priorities covering lung, head & neck, GI cancer indications, and the subcutaneous launch.

• Directs strategic planning, long-term planning inputs, forecasting assumptions, performance evaluations, and opportunity assessments in collaboration with country teams and cross-functional stakeholders.

• Recognizes key growth opportunities, market challenges, access risks, competitive threats, conversion barriers, and strategic business inquiries demanding regional leadership.

• Balances regional strategic direction with local market adaptation across varied Asia Pacific market environments, particularly within large mature markets, access-constrained markets, and rapidly changing competitive landscapes.

• Requires robust matrix leadership across commercial, medical, market access, policy, analytics, finance, regulatory, supply, global teams, and country leadership.

• May involve guiding, coaching, and prioritizing the efforts of marketers or project teams supporting designated priorities.

• Oversees the annual strategic planning and brand planning processes for assigned lung, head & neck, GI cancer indications, and the subcutaneous launch throughout Asia Pacific.

• Converts portfolio priorities into distinct strategic choices, customer priorities, brand objectives, subcutaneous conversion priorities, and market-level planning guidance.

• Develops strategic recommendations regarding indication prioritization, sequencing, market focus, investment choices, resource allocation, and launch acceleration priorities.

• Facilitates regional strategic planning workshops, brand plan evaluations, launch planning discussions, and market business reviews to align priorities and enhance plan quality.

• Identifies key growth opportunities, market challenges, access obstacles, competitive threats, under-penetrated segments, and subcutaneous launch acceleration opportunities by market and indication.

• Monitors business performance against forecasts and prepares leadership updates, business cases, scenario plans, and investment recommendations to support decision-making and resource allocation.

• Defines strategic launch priorities, success metrics, customer segmentation, positioning, value proposition, conversion strategy, and market activation principles.

• Collaborates closely with commercial, medical, market access, policy, analytics, regulatory, supply, finance, global, and country teams to facilitate integrated planning and decision-making.

• Promotes alignment and high-quality decision-making across markets with varying levels of maturity, access environments, treatment adoption patterns, and competitive scenarios.

• Establishes clarity on priorities, deliverables, timelines, decision points, and operational methods to ensure robust strategic discipline and accountability.

⛳️ Requirements

• Over 10 years of experience in the pharmaceutical industry with significant exposure to oncology, specialty care, or innovative medicines.

• Extensive local, regional, or global strategic marketing experience, preferably including ownership of franchise, portfolio, or major launches.

• Strong business acumen and strategic thinking capabilities, with the ability to navigate complexity and make sound trade-off decisions.

• Proven experience in leading brand planning, forecasting, performance evaluations, opportunity assessments, launch strategies, or lifecycle strategies.

• Demonstrated ability to influence within a matrix and lead without direct authority.

• People management experience with a proven track record of coaching and developing talent.

• Strong analytical skills with the capability to synthesize market, customer, access, competitive, and launch readiness insights into concise strategic recommendations.

• Excellent communication, stakeholder management, and executive presentation skills.

• Proven ability to manage complex cross-functional initiatives with strong ownership and discipline.

• A Bachelor's degree in business, life sciences, or a related field is required.

• Preferred experience in oncology inline brand strategy, particularly within lung, head & neck, GI cancers, or related solid tumors.

• Broad understanding of Asia Pacific market dynamics, access environments, competitive intensity, and launch challenges.

• Experience collaborating with global development, commercial, supply, launch readiness, or governance teams.

• Familiarity with long-range planning, forecast governance, business case development, portfolio prioritization, or major formulation/delivery model launches.

• An advanced degree such as an MBA, MSc, or equivalent is preferred.

🏝️ Benefits

• Flexible Work Arrangements