Senior Director, Product Marketing – Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead Gametime’s brand strategy and positioning.

• Identify and prioritize emerging customer segments, use cases, and categories.

• Establish the Product Marketing function from the ground up.

• Take ownership of messaging frameworks, competitive positioning, and go-to-market strategies.

• Develop consumer insights, conduct research, and implement brand tracking systems.

• Connect brand investments to acquisition, conversion, and retention metrics.

• Utilize AI-driven tools for insights, creative development, and execution of go-to-market strategies.

• Create experimentation programs for positioning, messaging, and audience strategies.

• Develop measurement frameworks encompassing brand tracking, attribution, and incrementality testing.

• Build and manage a small, high-performing team.

• Align Product, Growth, Creative, Data, and Executive stakeholders around a cohesive narrative.

• Ensure consistent branding across all customer touchpoints.

⛳️ Requirements

• 10–14 years of experience in brand, consumer marketing, product marketing, or related fields.

• A proven track record of expanding a brand into new audiences, categories, or use cases.

• Preferred experience in consumer marketplaces, high-growth consumer platforms, or DTC environments.

• Demonstrated ownership of positioning and go-to-market strategies, beyond just campaign execution.

• Experience thriving in fast-paced, ambiguous environments with limited resources.

• Prior experience in building or scaling functions (PMM, insights, or similar) is highly preferred.

• Strong expertise in brand strategy and positioning.

• In-depth understanding of consumer behavior, segmentation, and strategies for audience expansion.

• Experience in building or scaling Product Marketing functions and go-to-market systems.

• Ability to link brand strategy to measurable growth outcomes.

• Strong analytical skills and comfort in using data to inform decisions and assess impact.

• Practical application of AI tools to enhance marketing effectiveness and efficiency.

• Excellent communication and storytelling abilities.

• Ability to collaborate cross-functionally with Product, Growth, Creative, and Data teams.

🏝️ Benefits

• Flexible PTO.

• Competitive salary and equity package.

• Monthly Gametime credits for any event ($1,200/year).

• Medical, dental, and vision insurance.

• Life insurance and disability benefits.

• Diverse family-forming benefits through Carrot Fertility.

• 401k, HSA, and pre-tax savings programs.

• Company off-sites and meet-ups.

• Wellness programs.

• Tenure recognition.

• Salary range of $235,000–$275,000 USD.