Community Engagement and Brand Marketing Manager – Full-time

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify and map community stakeholders, including builders, organizers, institutions, civic groups, and business associations in each market, while establishing ongoing engagement strategies.

• Recognize valuable relationships and seek partnership opportunities with organizations that align with our audience or vision.

• Create touchpoint strategies for new homeowners, new parents, newcomers, and retirees looking for local information.

• Design and implement an ambassador training program that equips staff with the necessary language, confidence, and tools to represent their brands effectively in public.

• Develop practical playbooks for community events, newsletter sign-ups, presentations to community groups, brand-related inquiries, and meaningful interactions.

• Collaborate with editors to identify journalists with strong community profiles and enhance their visibility.

• Maintain a consistent brand experience that conveys trust and utility across Ontario locations.

• Create replicable virtual and in-person events tailored for various markets.

• Execute grassroots campaigns aimed at increasing newsletter subscriptions and app downloads.

• Monitor community engagement tactics that yield new subscribers, adjusting efforts as needed.

• Provide regular reports to leadership on brand awareness, audience expansion, partnership activities, and community sentiment.

• Identify communities or neighborhoods with low awareness and engagement, developing focused action plans.

⛳️ Requirements

• A minimum of 5 years of experience in community engagement, stakeholder relationship management, or brand marketing.

• Demonstrated success in building and maintaining relationships with diverse community groups or organizations.

• Proven experience in designing and executing campaigns that foster audience growth and engagement.

• Experience in training or coaching others, along with developing practical playbooks or systems.

• Strong strategic thinking skills and an understanding of what fosters local trust and credibility.

• Exceptional communication and presentation skills, with the ability to influence and motivate others.

• Comfortable working with data and analytics; capable of tracking metrics and adapting strategies as needed.

• Strong project management abilities and experience collaborating cross-functionally with teams.

• A genuine curiosity about communities and their dynamics.

• An entrepreneurial mindset, with a knack for being resourceful and adaptable.

• An authentic communication style, avoiding corporate jargon.

• Resilience and determination in building relationships.

• A Bachelor's degree in Marketing, Communications, Business, Community Development, Journalism, or a related field, or equivalent professional experience in relevant roles.

• Preferred: Experience in local media, local business, or community organizations.

• Preferred: Background in Ontario or similar regional markets.

• Preferred: Familiarity with digital engagement platforms, newsletters, or subscriber models.

• Remote work and travel within southern/central Ontario are required.

🏝️ Benefits

• Employees have the option to work remotely.

• An inclusive and barrier-free recruitment process.

• Accommodation is available for candidates with disabilities during recruitment upon request.