Senior Director, Brand & Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategic vision, management, and implementation of the Global Travel Collection enterprise brand.

• Ensure a unified and distinct brand experience across the Leisure, Corporate, Entertainment, and GTC UK divisions.

• Convert enterprise strategy into cohesive marketing initiatives that enhance brand equity, promote advisor and partner engagement, and foster business growth.

• Manage a high-achieving team that encompasses brand strategy, creative services, content, advisor marketing, digital marketing, and marketing operations.

• Formulate long-term brand strategy and positioning.

• Establish brand governance, standards, messaging, visual identity, and tone of voice.

• Collaborate with executive leadership and business-unit leaders on enterprise and divisional priorities.

• Create integrated marketing strategies and measurable initiatives to support advisor growth, partner engagement, revenue generation, and brand recognition.

• Set KPIs and evaluate marketing effectiveness.

• Direct advisor communications, content strategy, editorial planning, website content, campaign messaging, executive thought leadership, social media, and video strategy.

• Spearhead the creative vision for brand identity, graphic design, photography, video, presentations, sales materials, advertising, and creative asset management.

• Partner with Events to ensure alignment of conferences, meetings, and experiences with the brand.

• Provide strategic leadership for website strategy, CRM, marketing automation, SEO, digital campaigns, email marketing, landing pages, and social media.

• Develop the marketing organization for future growth; hire, coach, mentor, and cultivate employees.

• Foster innovation, AI adoption, and operational excellence.

• Manage agency relationships, budgets, and external partnerships.

• Build cross-business-unit collaborations and position Marketing as a critical strategic partner.

⛳️ Requirements

• BA/BS degree preferred.

• 5–7 years of leadership experience with a proven record of success in a fast-paced environment.

• Experience in driving culture and engagement within a global organization, along with an understanding of the factors that influence both.

• Proven experience in leading and executing successful global internal communications.

• Demonstrated capability to operate at strategic, operational, and tactical levels.

• Excellent communication and writing skills, with the ability to craft compelling narratives and a keen attention to detail.

• Experience engaging with leaders at all levels within an organization and the ability to cultivate business relationships with leaders and employees.

• Strong project management abilities.

• High initiative and motivation to swiftly address challenges.

• Exceptional presentation, facilitation, and interpersonal communication skills.

• Outstanding problem-solving, analytical, and decision-making capabilities.

🏝️ Benefits

• Choice of two medical plans.

• Two dental plans.

• Vision insurance.

• Flexible spending accounts (FSAs).

• Company-paid life insurance and accidental death & dismemberment (AD&D).

• Optional additional life insurance and AD&D.

• Disability insurance.

• Paid parental leave.

• Paid time off.

• 401k plan with company match.

• Discounted employee travel options.

• Access to LinkedIn Learning webinars and courses.

• Discounted pet insurance.

• Discounted auto, home, and renters insurance.

• Potential eligibility for an incentive, commission, bonus, or discretionary bonus program based on company financial goals and individual performance.